Analysis on Business Marketing

â€Å"Everything is worth what its buyer will pay for it. † This expression was said numerous hundreds of years back is as yet worth today. Whenever client, in certainty these clients whose expenses are driven by what they buy, progressively hope to buying as an approach to expand benefits and subsequently constrain providers to decrease costs. A genuine model adjacent to the one in the article is the point at which you are going to purchase a vehicle and you begin looking about what vehicle vendor is the best for you to purchase yours. How might you choose which of the vendors it's the best for you, it is a decent inquiry. A developing number of providers have made a client esteem models, that is close to information driven portrayals, of the value in fiscal terms, of what the providers are going to could accomplish for its clients. I have been discussing values, yet what they are and what esteems are ready to go is what I will clarify at this moment. In business showcase esteems are the value in financial type of the specialized, monetary, administration and social advantages any client gets in return at the cost it pays for a market offering. A case of significant worth in money related term is dollars per unit, guilders per liter, or kroner every hour. Then again, benefits are close to in which any costs a client brings about in acquiring the longing benefits, with the exception of price tag, are incorporated. Lastly esteem is the thing that a client gets in return at the cost it pays. Truth be told, esteem is one of the two natural attributes of showcasing offer; the other one is cost. Field esteem appraisals that is the most normally and precise strategy used to construct client esteem models. This worth is utilized to gather information about client esteem models. In any case, if the field esteem doesn't work providers utilize immediate and backhanded study question and center gatherings. As everything in our life, the first occasion when you accomplish something is the most troublesome. To begin with the client esteem model the primary thing a provider need to do is to assembled the correct sort of significant worth research group. In this group ought to be incorporated the individuals with the item, designs in the predetermined field, and individuals with promoting experience. This last choice is significant in light of the fact that it is extremely imperative to have individuals who know the client perspective. The following stage is to realize the correct market portion. Knowing this, the providers make a base with in any event twelve clients to construct an underlying worth model. At that point it is a decent an ideal opportunity to create a far reaching rundown of significant worth components. These components will be the one that influences the expenses and advantages of the contribution in the client's business. The components could be specialized, monetary, administration or social in nature and will differ in their substance. However, providers must be cautiously on looking at which components left, particularly those that may make the providers' market offering look negative close to the following best-elective contribution will sabotage the ventures believability. By knowing however many components as would be prudent the group will have the option to decide all the more precisely the distinction in usefulness and execution its offers gives comparative with the following best-elective. More often than not the clients don't realize that they have the information data that the providers are searching for. Some time the best way to discover this information is for the colleagues to make a few inquiries until they run over the individual who realizes where to discover the data. These groups additionally should be inventive in finding different wellsprings of data. Autonomous industry advisors or learned faculty in the provider organization can be acceptable wellsprings of starting appraisals. The solace with which group can set up money related assessments for its worth components will differ. As a matter of fact, most providers don't endeavors to dole out fiscal adds up to social components. Rather, they put those components and talk about them with the client in a subjective manner in the wake of introducing quantitative outcomes. A case of this is the Qualcomm Company, that not allot fiscal adds up to some less-unmistakable components yet at the same time remembers them for its examination as â€Å"value placeholders. † In any field esteem evaluations, the providers will locate that a few presumptions must be made so as to finish an examination. It is basic to providers to be express about any presumptions it makes. In the event that a client doesn't have the foggiest idea how or why the group allocated a specific incentive to a component, the provider's validity will be undermined. In the wake of building the underlying worth model the providers ought to approve it, by directing extra evaluations with different clients in the market fragment. Doing this the provider will likewise figure out how the worth its contribution give changes across sorts of clients. The provider will likewise need to make esteem based deal apparatuses. One normal deal apparatus is a worth case history, which is close to composed records that archive the costs reserve funds or included worth that a client get from its employments of a provider showcase offering. Presently it is a decent an ideal opportunity to put a comprehension of significant worth to utilize. A decent method to do this is utilizing the provider information to tailor strengthening administration, projects and frameworks in its present market offering and to manage the improvement of new contributions. An organization's capacity to oversee adaptable markets contributions effectively lay on its comprehension of the worth every part of a contribution makes just as its partners cost. Recognizing and dispensing with esteem channels bring about better assignment of assets and improved productivity. Picking up client is one more of the means of this venture. Knowing about how the market offers explicitly convey an incentive to client empowers providers to make convincing recommendations. By giving proof to clients of the organization's achievements, providers show their reliability and duty to clients. Along these lines clients feel progressively fearless with the organization they are working with. Understanding an incentive in business is the pith of client esteem the board. It is additionally useful for conveying prevalent qualities and get an evenhanded return for it. Presently are you prepared to pick your vehicle's merchant.

Synposis of Plutarch’s Life an Example by

Synposis of Plutarch’s Life Mestrius Plutarchus, also called Plutarch, carried on with his life in a Greek town called Chaeronea. He was a cleric at the sanctuary of Apollo at Delphi which was around 20 miles from his habitation. He was mainstream in the Roman realm on account of his works and talks. He liked to take an interest in the nearby undertakings of his locale as opposed to luxuriate in his greatness. Need article test on Synposis of Plutarchs Life point? We will compose a custom article test explicitly for you Continue One of his extraordinary works is known as the Moralia which contain 78 articles and discoursed that depend on concerns he paid attention to. His articles and talks pulled in Romans to his thoughts since it was an alleviation from the issues they looked after the disasters that Nero and Domitian achieved. Plutarch wanted to compose Parallel Lives, which are articles on the lives of Roman saints and their partners in Greece. In any case, his most mainstream work that individuals acknowledged even up to hundreds of years after was Lives, an assortment of his papers on Roman legends and how they lived. It is written in Attic Greek which represents its disagreeability right now in our age. Demetrius Poliorcetes, thought about perhaps the best designer of his time, was the child of Antigonus I Monophthalmus, a Didochi of Alexander the Great and furthermore known as author of the Antigonid administration. He cruised to Rhodes, upon his dads arranges, and caught the city in 307 BC utilizing numerous attack contraptions that he and his men constructed. A portion of the contraptions or attack motors he utilized were the Elepolis, an immense pinnacle worked by Epimachus of Athens, slings that toss 80 kilogram shakes up to 150 meters away, the Tortoise, an exceptionally tall wooden structure with haggles battering ram, and penetrates that were around 25 meters in length that can drill through the enemys dividers. He likewise developed the Stoa of Cleisthenes or Stoa of Demetrius:Sicyon in around 300 BC for his companion, Lamia and a sustained battalion for the Macedonian Guard on the Hill of Muses in 294 BC. Rework of at any rate 15 sections about Demetrius (Source: Lendering) Antigonus and Demetrius lost in the Battle of Ipsus. Asia, Turkey, Syria, Phoenicia and Palestine partitioned as crown jewels of war as a result of Antigonus and Demetrius rout. The three heads who won felt perilous on the grounds that Demetrius had the option to get away from structure Ipsus. He despite everything drove an enormous naval force. Along these lines, Cassander, Lysimachus and Ptolemy made an arrangement by wedding their kids. Ptolemy likewise required his partners since he was careful about Seleucus, the new lord of Asia. Seleucus realized that Ptolemy was getting ready for war so he wedded his girl to Demetrius. Their pair was effective to the point that Ptolemy acknowledged an arrangement. The Greeks double-crossed their collusion to Demetrius by making a harmony settlement with Cassander which gave Demetrius motivation to assault them. He held onto Athens and denied it its opportunity and self-sufficiency. He additionally retook Peloponnesse in 294. Demetrius needed Macedonia. When Cassander kicked the bucket, his two siblings, Antipater and Alexander separated the region. To make sure about his property, Alexander got the help of Demetrius and Pyrrhus. Pyrrhus attacked Macedonia for the two siblings and won. At the point when Demetrius entered Macedonia, Alexander attempted to execute him yet Demetrius reversed the situation on him. Demetrius was the new lord and Antipater fled to Lysimachus. Demetrius needed to surrender Asia as a result of his longing for Greece and his adversaries quickly held onto the regions. Demetrius was content in vanquishing Greece with the exception of Sparta and Aetolia. At the point when he attempted to attack Aetolia, Pyrrhus favored the Aetolians and attempted to attack Macedonia without any result. They essentially marked a harmony arrangement after. Demetrius had the littlest realm yet his military was the biggest and most grounded. The three different lords assaulted against him. The Macedonians likewise revolted. He intr oduced his child, Antigonus Gonatas, as representative before assaulting the east. He would have liked to win Turkey and thrashing Seleucus to build his soldiers. He won against Ptolemy however his fighters abandoned him which constrained his acquiescence. Seleucus caught him and treated him generous however he chose to drink himself to death. Three Quotations and Reflections Plutarch commented, Such an unsociable, single thing is power, thus a lot of desire and doubt in it. This has been valid in his time similarly as this reality despite everything has its grasp on the present. At the point when one is incredible, one needs to pick his companions carefully. One is fortunate on the off chance that he previously had his companions adjacent to him before he turned out to be amazing. And still, at the end of the day, it is anything but difficult to lose these companions once envy sets in. For the individuals who picked up power before pulling in new companions, the inquiries that would proliferate will consistently concern the unwaveringness and genuine thought processes of the new companions. Force can separate individuals from society and estrange them in any case. At the point when Demetrius asked the acclaimed rationalist, Stilpo, if any of his property had been taken during his attack of Megara. No, answered Stilpo, I have not met with anybody to remove information. I accept that one of the most important thing somebody can be given is training. Information can be a solid establishment for progress on the off chance that it is placed into acceptable use. I additionally accept that an effective man will constantly meet disappointment in the course of his life. Notwithstanding, his great utilization of information can generally transform these disappointments into new victories. Antigonus exhorted Demetrius to wed Phila (an a lot more seasoned lady) for her status in the public eye and riches by saying, A man must marry where benefit will be got. Frightful as it might appear, this sort of dynamic can in any case happen these days. Nonetheless, I accept that the main explanation individuals should marry is their duty to adore each other endlessly. Riches can undoubtedly be overseen and gathered by two wedded individuals, in the event that they settle on insightful choices and work together well as a group. Making riches the essential purpose behind marriage makes it annoying, particularly to ladies like Phila. Be that as it may, back then, men were considered unquestionably more prevalent than ladies. Nowadays, however, ladies like Phila would have had a superior opportunity to keep their riches from gold diggers. References Demetrius Poliorcetes. (2001). Innovation Museum of Thessaloniki. Lendering, J. (n.d.). Alexander's replacements: the experiences of Demetrius. Plutarch-Priest of the Delphic Oracle. (2000). Wilmot H. McCutchen.

Early Action Early Decision Acceptance Rates for the Class of 2024

Early Action Early Decision Acceptance Rates for the Class of 2024 The Early Action and Early Decision Acceptance Rates for the Class of 2024 The Early Action and Early Decision Acceptance Rates for the Class of 2024 To absolutely no one’s surprise, this was a very competitive year for college applications. With each passing year more applicants pen Early Action and Early Decision love letters to their dream schools. In response, top schools have carried on with  their tradition of accepting a very small percentage of these eager applicant pools (but still more than the Regular Decision pool). This year’s influx of Early Action and Early Decision applications has pushed acceptance rates down to some of the lowest numbers we’ve seen, and we expect the trend to continue. As schools announce their acceptance rates, we will update this list, so make sure to check back! As you may already know, Stanford is no longer releasing these numbers, so the most selective school (up until now) in the country will no longer make the list. Princeton also released preliminary SCEA data, but did not include how many students applied this round. Here are the EA and ED acceptance rates for some of the country’s most competitive schools in 2019: Emory: 40.2% Cornell: 23.8% Duke: 20.6% Harvard: 13.9% Dartmouth: 23% Brown: 17.5% University of Georgia: 43% Johns Hopkins: 28.4% UVA: 34.7% SCU: 55.5% MIT: 7.4% UPenn: 19.7% Yale: 13.8% If you didn’t receive the news you were hoping for this month, remember that you are in the majority! College admissions is incredibly competitive and getting a rejection or deferral does not mean that you still can’t secure admission to a school that is a great fit for you. Just follow our advice and keep calm. As Dorothy once sang in Wizard of Oz, “Somewhere over the rainbow/ Way up high/ Theres a college that I heard of/ Once in a catalogue.” (There’s a chance we’re remembering part of that wrong.) P.S. Having trouble keeping track of Regular Decision deadline? They’re all right here! About Kat StubingView all posts by Kat Stubing » Need last minute essay help? Give us a call! CONTACT US »

International and Comparative Employment Relations Free Essay Example, 3250 words

It is rather the labor practices related to the enforcement of labor laws which have been hampered to a great extent. This behavior of the countries can be directly seen as an attempt to attract higher Foreign Direct Investment (FDI). Similar findings were also made by Olney (2010) and he had observed that nations are engaged in a cutthroat competition with one another to reduce labor standards. For instance, the shifting of a vacuum cleaner plant of an American multinational company to Scotland had coincided with the relaxation of hiring standards in Britain. The case of Foxconn can also be treated as one which is blindly been driven by profit and neglecting labor standards. Foxconn which mainly provides electronic parts to big players like Apple have greatly reduced their labor costs after the recession and it was evident in the rising operating margin of the company. Research conducted by Chan (2013) had shown that the company have compromised basic human rights in a bid to meet the production quotas. This has led to suicide attempts among multiple employees. The supply chain of manufacturing companies in China, in an attempt to harness export, led growth have created working conditions which were so mechanical that it almost became impossible for the workers to survive. We will write a custom essay sample on International and Comparative Employment Relations or any topic specifically for you Only $17.96 $11.86/pageorder now In another research of Chan, Pun, and Selden (2012) it was revealed that employees were so highly disgruntled with the conditions in the Foxconn factories that there was evidence of multiple protests against the harsh punishment that were met by the employees when they were late for their work. Problems were not only present with Foxconn, but all multinational companies operating in China, which had minimum regard for labor standards. The problems do not lie solely with developing countries. Developed countries like the U. have also seen significant stagnation of real wages of workers engaged in the export-oriented industries as countries like China have very low minimum wages luring multinational companies to outsource their production processes in these countries (Becker, 2014).

The Obesity Epidemic - 2270 Words

Introduction The World Health Organization defines being overweight or obese as abnormal or excessive fat accumulation that may impair an individual’s state of health. One asks themselves, how being overweight or obese can be measured? Measuring or classifying an individual of being overweight or obese can be done by measuring an individual’s body mass index or BMI. BMI is an index that classifies individuals to determine if they are either underweight, normal weight, overweight or obesity. BMI can be easily calculated by an individual’s weight in kilograms divided by the square of individual’s height in meters (kg / m^2). According to the World Health Organization, an individual is classified by BMI, in the following order: underweight = 18.5, normal weight = 18.5-24.9, overweight = 25-29.9, obesity = 30. BMI is useful to measure population because it is standardized in both sexes and all ages in adults. According to the WHO, overweight and obesity is th e fifth leading risk global deaths. Being overweight or obese can lead to diabetes, osteoarthritis, cardiovascular diseases (heart disease, stroke) and certain cancers (endometrial, breast and colon). Epidemiologists and others in respect fields have figured out the causes that lead to being overweight or obese. The main cause s an energy imbalance between calories consumed and calories expended. The Centers for Disease Control and Prevention and the WHO have seen that globally an increased intake of energy-dense foodsShow MoreRelatedThe Epidemic Of The Obesity Epidemic Essay1488 Words   |  6 PagesIntroduction The World Health Organization (WHO) defines obesity as the excessive accumulation of fat that puts the person’s health at risk (Lenzi et al., 2015). The prevalence of obesity has increased worldwide over the past three decades. According to Holtz (2016), obese people have outnumbered the undernourished, with the World Health Organization estimating that 1.9 billion adults are overweight, out of which about 600 million are obese. Given the recent trends, it is estimated that 1.12 billionRead MoreObesity : The Obesity Epidemic1509 Words   |  7 PagesThe Obesity Epidemic What is obesity? According to the Health Reference Center Academic, â€Å"Obesity is a clinical condition characterized by an excess of body fat†. Obesity causes serious and life-threatening diseases. Obesity can be calculated using the BMI or Body mass index. The higher the BMI the more obese a person is considered. More than 1 third of the population in the US is obese. Medical costs for treating obesity were estimated at $147 billion in 2008. Non-Hispanic black and Mexican AmericanRead MoreThe Obesity Epidemic Of Obesity1133 Words   |  5 PagesObesity has always been a topic that many have had due to the increase attention it has received. Across America, there has been a lot of attention on the obesity epidemic. In America and the inner cities, more people are eating meals away from home in addition to consuming larger portions from fast food restaurants. At this rate, gaining weight is the likely outcome. High energy dense food has become convenient and affordable. Fas t food is almost everywhere in America and, contributes to the growingRead MoreThe Obesity Epidemic Of Obesity967 Words   |  4 Pagesthe issue. There has been substantial encouragement, which has pressured governments and politicians to implement restrictions on the publicising of unhealthy foods, particularly those targeting children. (Jolly, R. 2011) Researchers of the epidemic of obesity are inclined to emphasise environmental aspects, including the convenience of high-calorie appetising junk foods in conjunction with the influence of television programming, video games, computers and tablets that discourage exercise. TheoreticallyRead MoreThe Epidemic Of Obesity And Obesity1319 Words   |  6 Pages There’s an appalling epidemic in today’s society sweeping across not only the United States, but all across the globe. This horrible epidemic isn’t the bird flu, or any type of sickness, rather obesity. Today, obesity rates are at an all time high in America. This disease, obesity, is being passed down the family both genetically, and by the terrible eating habits developing in the US. Kids growing up in this generation are facing frightening issues such as increased risk of heart disease, diabetesRead MoreThe Obesity Epidemic Of Obesity2517 Words   |  11 Pagesof obesity in children is on the rise in America. One in three children in America is obese (Kelly). Anyone can recognize there is a problem with the growing numbers of children overweight, however, no one has come up with a way to stop the obesity epidemic. This epidemic in children has been caused by numerous factors now numerous solutions can stop this if they are put in use. Children are weighing more than they ever have. The Centers for Disease Control and Prevention says, â€Å"Obesity hasRead MoreObesity : The Obesity Epidemic2984 Words   |  12 PagesThe Obesity Epidemic What is obesity? A condition characterized by the excessive accumulation and storage of fat in the body; obesity is when someone is so overweight that it is a threat to their health (â€Å"What is Obesity?†). Obesity is an increasing global health problem. Corpulence is an important matter because of the astounding magnitudes that this disease has reached in the past 30 years (â€Å"Health and Aging†). Obesity is the reason for nearly 10 percent of the national medical budget, whichRead MoreObesity : The Obesity Epidemic Essay1321 Words   |  6 Pagesevidence that Americans are among the most overweight across the globe, this issue is constantly ignored. We hear about obesity being one of the most prevalent issues in America yet through the years this issue seems to worsen. Although Obesity may not be taken seriously by many, it is one of the leading health issues in America today. Many don’t understand the causes of this obesity epidemic, but being educated on this topic is the best way to prevent and control this issue. A recent study from the NationRead MoreThe Obesity Epidemic : Obesity Essay1696 Words   |  7 PagesThe obesity epidemic proves to be an issue in America and continues to grow with time. In simple terms, obesity is a disorder where the subject has increasing amounts of fat, leading to health problems in the future. This epidemic has steadily increased in American bodies for decades and researchers have tried to find the root causes of this problem. Though there is controversy as to what is the primary cause of this rising epidemic, it is clear that there are many factors that contribute to theRead MoreThe Obesity Epidemic Of Obesity1540 Words   |  7 PagesThe Obesity Epidemic is a topic widely studied and mentioned in several contexts’ both medical and social. Obesity is described by Boero (2012) to have exploded in meaning Post- World War II to be more than a â€Å"physical flaw.† Weight concern became an idea that debuted in magazines mainly targeting women and emphasizing â€Å"natural thinness.† The disappearance of the normally worn â€Å"corset† and popularization of the typical 1920’s â€Å"boy catching† flapper, increased the production of diet products and the

Self Presentation Free Essays

Self presentation When you meet someone for the first time, it comes to your mind a certain impression about him or her. On the other side, that person also takes a certain impression about you. This impression might be positive or negative. We will write a custom essay sample on Self Presentation or any similar topic only for you Order Now It depends on how you present yourself to others. Unfortunately, the first impression is sometimes unfair because the person you meet for the first time may take a wrong impression about you. For example, my friend told me that before we became close friends, she was thinking that I am arrogant, but when she became close to me, she discovered that she took a wrong impression about me. In fact, I am not sociable and I don’t take the initiative in getting to know others. That is why those who do not know me well think i am arrogant, but that is not true about me. The first impression whether it is true or not may affect the way you treat people and how they treat you forever. For example, I fall in love with someone. When we first meet each other, he told me that he belongs to the royal family. Later, I discovered that he was lying to me. I know that he is from the upper class and he belongs to a prominent family, so there was no need to lie about his family name. Actually, because of this lie, I took an impression about him that he is not trustworthy, so we broke up. In most cases, the first impression lasts forever, so you should present yourself in a good image. To make others take a good impression about you, you must consider the following; First, be yourself. Don’t tell anything that is not true about you. Show your real personality. Second, take care of your appearance. Your dress should be clean and appropriate to the customs of society in which you live. Moreover, be careful in your appointments. If you attend the meeting on time, you will get others’ respect because it shows that you care about them. In addition, smile to your audience, keep eye contact when you speak and listen and Speak clearly to let your audience understand what you say. Furthermore, choose your words which express what you want to say correctly. In short, we all should present ourselves in the right way to let others take a good impression about us in order to make relationships last longer. Samira Said Al Hajri. Assignment 1. Social psychology_D1. How to cite Self Presentation, Papers

Sex, Drugs, and Rock Roll Essay Example

Sex, Drugs, and Rock Roll Essay â€Å"Sex, Drugs, and Rock ‘n’ Roll† The â€Å"Swinging Sixties† was a decade of new developments changing ideals that ranged from women’s movements, to â€Å"the New Left,† and to the musical scene of Rock ‘n’ Roll. These important progressions began the counterculture and social revolution among the youth in the United States. The counterculture ideals and visions were brought about by the extraordinary explosion of creative thought through music and other forms of art. The music scene, that overwhelmed the country, allowed for the culture’s expression of the social upheavals caused by the events overwhelming the country. The popular Rock ‘n’ Roll music, along with the bands themselves, during the â€Å"Swinging Sixties† had a great deal of influence that affected the counterculture, the psychedelic scene, and the endless concerts/festivals from the beginning of the decade up until the early seventies. The origin of Rock ‘n’ Roll, which dominated the music scene in the sixties, dates back to the late fifties and early sixties with the underlying roots of folk, rhythm blues, gospel, country, and jazz. Rock ‘n’ Roll, along with all types of music during the decade, influenced lifestyles, fashion, attitudes, and language. Furthermore, Rock ‘n’ Roll became a steady underbeat of political activity which offers some acclaim for the help of the civil rights movement along with other movements. Likewise, musical artists were influenced by the political events and the lifestyles of their audience in writing their lyrics. With this sway, Rock ‘n’ Roll became known as a â€Å"weapon of cultural revolution† spanning the country from coast to coast (227, Takin’ It to The Streets). We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the early stages of this new revolution of Rock ‘n’ Roll and early years of the Sixties, the beginning bands were more laid back and relaxed. Taking the Sixties by storm in nineteen sixty-two was the sensation known as the Beatles. In nineteen sixty-four, the Beatles’ influence over the youth reached the United States when they appeared on The Ed Sullivan Show which followed their transitional move to New York City, New York. The Beatles became â€Å"the most popular music group in the United States† with 30 songs reaching the top 10 pop charts and the production of 12 albums (98, Columbia Guide). With their popularity, the Beatles generated a strong influence on American culture and the young people, which provoked controversy, influenced style, and the use of psychedelic drugs. Their songs reflected on the events of the Sixties and related to the youth generation that was being affected. The Beatles work has been recorded and savored in different styles of entertainment media from albums, to posters, to movies keeping their memory alive since their break up in nineteen sixty-nine. The 1st attempt at capturing the Beatles in media was the mock documentary A Hard Day’s Night, created in nineteen sixty-four. The film shows what a day in the Beatles life was like while they prepare for a television appearance. The film became the first â€Å"rockumentary† influencing the production of rock movies and videos for the future. This influence has continued to thrive into the 21st century with the production of Across the Universe. This movie allows for the current generation of youth to understand the happenings of the Sixties and the meaning behind the lyrics of Beatles’ songs. The movie goes into detail about the youth’s view on the war in Vietnam, the music scene, drugs, and the rebellious ways. On the opposite side of the country, the Beastie Boys was another rock band who focused their lyrics on the culture that surrounded them, including the scene of marijuana use. The band originated and got their inspiration from the surfing culture, in which they participated in, in Southern California. The Beastie Boys began their career in nineteen sixty-one but their success and popularity began to spark between the years of nineteen sixty-three to nineteen sixty-five (183, Columbia Guide). During this time period, the band produced nine albums that included some of their hit songs â€Å"Surfin’ USA†; â€Å"Little Deuce Coup†; â€Å"California Girls†; and â€Å"Good Vibrations† led the Beastie Boys to hit their peak of popularity in nineteen sixty-six. The Beastie Boys continued to be successful with their legacy continuing into the future decades. During the peak of the Beastie Boys and the Beatles, the drug that hit the population was primarily marijuana which in turn led to the psychedelic drugs introduced in the mid-sixties. During the mid-sixties, the laid back style of Rock ‘n’ Roll evolved into a phase of rock bands that created psychedelic sounds in the San Francisco Bay area, most popularly known as Haight Ashbury, where they hosted free concerts and didn’t record their music. In San Francisco, the music and bands were part of an underground culture where â€Å"drugs and rock swim up the same stream† (238, Takin’ It to the Streets). The culture of music became intertwined with psychedelic drugs among the audiences but also among many of the bands in the area. Many oncert goers began to attend concerts and bands events for the drugs that were normally found at these events. Not all bands were into the drugs, as Bob Weir of the Grateful Dead said â€Å"We’re not singing psychedelic drugs, we’re singing music. We’re musicians, not dope fiends† (239, Takin’ It to the Streets). The many bands that began their careers in the underground scene of San Francisco consisted of The Jefferson Airplanes, Janis Joplin in the Big Brother and the Holding Company, Jimi Hendrix, and the Grateful Dead. Many of these bands were only known in the Haight Ashbury scene until the Summer of Love in nineteen sixty-seven. In nineteen sixty-seven, the spring and summer months, known as the Summer of Love, became a time when thousands of youths made their way to San Francisco after receiving invitations by the Haight Ashbury Council for Summer of Love. This â€Å"pilgrimage† was heavily influenced by the media and music along with the idea of â€Å"free love,† drugs, and a new community of young people. On June 16-18, some 100,000 young people gathered at the Monterey Pop Festival organized by John Phillips of the Mamas and the Papas and the Beatles publicist Derek Taylor (300, The Portable Sixties Reader). The festival was advertised as â€Å"three days of music, love, and flowers† giving the feel of the original carefree spirit of rock ‘n’ roll. The â€Å"hippies† that fled to the scene were enticed with the appearances of their favorite bands and some newly formed bands, such as Jimi Hendrix and The Grateful Dead. The festival gave many of the bands from the Haight Ashbury â€Å"underground† national recognition with record deals and fame. Following his performance at the Monterey Pop Festival, Jimi Hendrix became famous for setting â€Å"his guitar on fire at the end of his set† and the smashing of his guitar (301, Portable Sixties Reader). What became known as the â€Å"Jimi Hendrix Experience,† led to his popularity, also the creation of his band, in the United States becoming known as the greatest guitarist in the history of rock music and one of the most important and influential musicians of his era across a range of genres. With his new popularity, the Jimi Hendrix Experience replaced the Jefferson Airplanes as the headliners at the Fillmore widening their popularity. In nineteen sixty-seven, Hendrix’s single, â€Å"Purple Haze† became one of the archetypical psychedelic drug songs of the sixties and is often cited as one of his greatest songs, and for many is his signature song. In nineteen sixty-eight, Hendrix received the honor of being named â€Å"Artist of the Year† by Rolling Stone for hi showmanship and gift for using distortion and feedback to create a unique guitar sound (208, Columbia Guide). As his popularity grew, Jimi Hendrix and his band, Gypsy Sun and Rainbows, performed a two-hour set at the famous Woodstock festival in nineteen sixty-nine. Hendrix gave a very memorable performance when he did a solo improvisation of the Star-Spangled Banner which is regarded as a special symbol of the decade. Jimi Hendrix’s career ended just over a year after his performance at Woodstock due to overdosing on drugs. The Grateful Dead, another legendary band that performed at Monterey Pop and Woodstock, was formed in nineteen sixty-five in the San Francisco Bay area. The band became known for their unique and eclectic style of music that they performed live because they lived for the audience that they attracted. At the time, music was not recorded, but many believed that â€Å"the Dead’s† sound was like thunder and would not be the same if duplicated into albums. With the fans that gathered at their concerts, the band became known as the representation of the San Francisco scene and of the counterculture movement. The Grateful Dead shared a three-story house because one of the ideals of the people in Haight Ashbury was the consciousness that people should work and live together (239, Columbia Guide). In nineteen sixty-nine, the Grateful Dead were invited to perform at Altamont but right as they were about to perform, the band decided against it. They felt that the energy of the outing was not that of a typical counterculture event because it had become more rowdy especially when Hell’s Angels arrived. The fame and influence that the Grateful Dead inflicted on the youth, â€Å"their music continues to draw young people more than thirty-five years after the Haight Ashbury summer in which the Dead emerged† (229, Takin’ It to the Streets). The fans of the Grateful Dead decided to call themselves â€Å"Deadheads† and followed the band from one concert to another which included the three-day festival of Woodstock. Following the trend of free concerts, the east coast music scene held a three day rock festival in Woodstock, New York. This extravagant rock concert where 500,000 young people arrived to listen to rock became known as â€Å"Woodstock Nation† (257, Columbia Guide). Woodstock was a peaceful event despite the large crowd and inadequate supplies. People came to see performances by Jimi Hendrix, Joan Baez, Jefferson Airplane, Arlo Guthrie, and the Grateful Dead. The bands and the festival exemplified the counterculture and the â€Å"Summer of Love† as the followers escaped from the events that were persuading their reasons to rebel. Woodstock was held during a time of war, racial conflicts, which attracted many of the participants. Among the attendees, many were satisfied and remember the festival for its social harmony, the quality of music, and the overwhelming mass of people. Woodstock has been remembered through movies and texts, but in large part with the attempts to hold festivals similar to the three-day rock festival. The first festival that was attempted to duplicate Woodstock was the concert at the Altamont. The Rolling Stones became known to some as the â€Å"greatest rock roll band in the world† but also became known as causing the end of the hippie counterculture. The band, originally from England, was formed in nineteen sixty-two and made their way to the United States in nineteen sixty-four when they went on their first U. S. tour. Many of their singles reached the top charts in both the U. S. and England which led to their trans-Atlantic hit in nineteen sixty-six. Along with their fans, the band members were strong followers in the drug scene. In nineteen sixty-seven, three out of the five band members were arrested for drug possession and use, leaving only two of the band members to perform. While the members were waiting to see what would happen to them, the band created â€Å"We Love You,† as a tribute thanking all of their fans for being so loyal. In nineteen sixty-nine, the Rolling Stones staged their own festival similar to Woodstock at the Altamont where all hell broke loose. Although the Rolling Stones made their United States debut in nineteen sixty-four during the â€Å"British Invasion,† they have become known for their concert at the Altamont Speedway in Livermore, California. The concert held on December 6, nineteen sixty-nine, just four months after Woodstock, was the Rolling Stones response to the numerous complaints that their ticket prices were too expensive, which is why they proceeded to give their followers a free concert to end their nineteen sixty-nine tour. Many people of the time â€Å"call us Woodstock West, but we are not† while others believe that â€Å"if concert isn’t the right word for the day, festival isn’t either† (310, The Portable Sixties Reader). The concert was advertised as a day full of performances from popular rock bands resembling Woodstock, but as the day progressed, a series of events arose causing havoc. As the gates opened at 7:00 am, 300,000 concert goers took their places to see bands such as Jimi Hendrix, the Grateful Dead, and most importantly the Rolling Stones. The enormous crowd seemed to enjoy themselves and the performances of the bands until Hell’s Angels appeared on and around the stage. In their hallucinating states of mind, due to their psychedelic drugs, they experienced a rush of horror and worry as the Angels took their places. The viewers wonder why the Angels are on the stage, just to be informed that the Rolling Stones hired them to be there security. Seeing as how the concert was flowing smoothly, the Angels grew hungry â€Å"for violence mocks our unfocused love of peace; their grim solidarity, our fearful hopes of community† (311, Portable Sixties Reader). Riots began to break out as the Angels used violence in an attempt to calm down the crowd. As tension grew, the Rolling Stones played their song â€Å"Sympathy for the Devil† as the crowd and Angels clashed (180, Takin’ It to the Streets). As the violence continued between the crowd and Angels, a man attempted to escape the riot but was shot by the security. This man’s death, 18 years-old Meredith Hunter, put an end to the concert as the crowd began to scream and panic. The tragic death at the Altamont signaled an end to the promise of the Summer of Love and the Woodstock Nation (180, Takin’ It to the Streets). With the Altamont disaster being viewed as the end of the hippie era and end of Woodstock nation, the world of Rock ‘n’ Roll took a dark turn into drug related deaths. Throughout the decade, the drug scene evolved from the semi-mind altering drug of marijuana to the psychedelic drugs, such as LSD and psilocybin mushrooms. Psychedelic drugs were used for â€Å"mind altering† experiences which were increased through the music, concerts, and poster designs. At the concerts, many bands began to experiment with what was known as â€Å"Kool Aid Acid Test,† where they would spike the punch allowing them to incorporate acid experiences into their music (290, Columbia Guide). The â€Å"psychedelic† posters that encircled the decade, â€Å"required concentration† appealed to the hippies because â€Å"the state of mind which occurs when high on [marijuana and/or psychedelic substances]† comes with an â€Å"intense visual involvement in details† (303, Portable Sixties Reader). The posters were found everywhere from phone lines to concert halls to being the posters representing bands. With the psychedelic scene surrounding the hippie’s counterculture, the rockers from rock bands experimented with the drugs as well. As he psychedelic drug scene expanded, rock bands and their members began to experiment with the drugs. Starting in the later sixties, nineteen sixty-eight and sixty-nine, drugs were taken and used more frequently than in the early years of the decade. In nineteen sixty-nine, the Altamont festivities proved that the use of drugs impaired judgment and was part of the darker side of what had become Rock ‘nâ₠¬â„¢ Roll. Giving the idea that the â€Å"Summer of Love† and peaceful ways of the hippies were at an end, numerous members of Rock ‘n’ Roll began to overdose on drugs. As the sixties came to an end, Rock ‘n’ Roll continued to succeed into the seventies, but â€Å"Janis Joplin, Jimi Hendrix, Jim Morrison, and Al Wilson suffered drug-related deaths† (294, Columbia Guide). The deaths of these rock idols went hand in hand with their surroundings and lives they decided to live. Since drugs became popular in the music business, rock idols became addicted to the feeling that they received. Bands and rockers, such as Jimi Hendrix, would perform while under the influence of psychedelic drugs. There is a belief that many members of these rock bands were the most creative while under the influence which caused them to consume drugs and alcohol numerous times throughout the days. Also, Rock ‘n’ Roll had taken up a dark tone after Altamont, which could have inflicted the idols with dark thoughts increasing their wants and needs for drugs. Overall, these idols became addicted to the â€Å"psychedelic† drugs and didn’t know their limit until they had overdosed. The music from the â€Å"Swinging Sixties† influenced the youth of the decade in their beliefs, their actions, and their emotions towards the events that were happening around them. The music brought about concerts and festivals, drugs, the counterculture, and a new way of life for the rebellious youth. The hippies and young people were brought together during a time of hardships where they were able to let reality disappear and slip into a different world. This different world was reached with the help of psychedelic drugs, Rock ‘n’ Roll and the communities created which brought allowed for a world of peace, freedom, and love. Rock ‘n’ Roll touched the heart of the decade and has continued to teach the current listeners about the wonderful and crazy decade of the Sixties. Sex, Drugs, and Rock Roll Essay Example Sex, Drugs, and Rock Roll Essay â€Å"Sex, Drugs, and Rock ‘n’ Roll† The â€Å"Swinging Sixties† was a decade of new developments changing ideals that ranged from women’s movements, to â€Å"the New Left,† and to the musical scene of Rock ‘n’ Roll. These important progressions began the counterculture and social revolution among the youth in the United States. The counterculture ideals and visions were brought about by the extraordinary explosion of creative thought through music and other forms of art. The music scene, that overwhelmed the country, allowed for the culture’s expression of the social upheavals caused by the events overwhelming the country. The popular Rock ‘n’ Roll music, along with the bands themselves, during the â€Å"Swinging Sixties† had a great deal of influence that affected the counterculture, the psychedelic scene, and the endless concerts/festivals from the beginning of the decade up until the early seventies. The origin of Rock ‘n’ Roll, which dominated the music scene in the sixties, dates back to the late fifties and early sixties with the underlying roots of folk, rhythm blues, gospel, country, and jazz. Rock ‘n’ Roll, along with all types of music during the decade, influenced lifestyles, fashion, attitudes, and language. Furthermore, Rock ‘n’ Roll became a steady underbeat of political activity which offers some acclaim for the help of the civil rights movement along with other movements. Likewise, musical artists were influenced by the political events and the lifestyles of their audience in writing their lyrics. With this sway, Rock ‘n’ Roll became known as a â€Å"weapon of cultural revolution† spanning the country from coast to coast (227, Takin’ It to The Streets). We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the early stages of this new revolution of Rock ‘n’ Roll and early years of the Sixties, the beginning bands were more laid back and relaxed. Taking the Sixties by storm in nineteen sixty-two was the sensation known as the Beatles. In nineteen sixty-four, the Beatles’ influence over the youth reached the United States when they appeared on The Ed Sullivan Show which followed their transitional move to New York City, New York. The Beatles became â€Å"the most popular music group in the United States† with 30 songs reaching the top 10 pop charts and the production of 12 albums (98, Columbia Guide). With their popularity, the Beatles generated a strong influence on American culture and the young people, which provoked controversy, influenced style, and the use of psychedelic drugs. Their songs reflected on the events of the Sixties and related to the youth generation that was being affected. The Beatles work has been recorded and savored in different styles of entertainment media from albums, to posters, to movies keeping their memory alive since their break up in nineteen sixty-nine. The 1st attempt at capturing the Beatles in media was the mock documentary A Hard Day’s Night, created in nineteen sixty-four. The film shows what a day in the Beatles life was like while they prepare for a television appearance. The film became the first â€Å"rockumentary† influencing the production of rock movies and videos for the future. This influence has continued to thrive into the 21st century with the production of Across the Universe. This movie allows for the current generation of youth to understand the happenings of the Sixties and the meaning behind the lyrics of Beatles’ songs. The movie goes into detail about the youth’s view on the war in Vietnam, the music scene, drugs, and the rebellious ways. On the opposite side of the country, the Beastie Boys was another rock band who focused their lyrics on the culture that surrounded them, including the scene of marijuana use. The band originated and got their inspiration from the surfing culture, in which they participated in, in Southern California. The Beastie Boys began their career in nineteen sixty-one but their success and popularity began to spark between the years of nineteen sixty-three to nineteen sixty-five (183, Columbia Guide). During this time period, the band produced nine albums that included some of their hit songs â€Å"Surfin’ USA†; â€Å"Little Deuce Coup†; â€Å"California Girls†; and â€Å"Good Vibrations† led the Beastie Boys to hit their peak of popularity in nineteen sixty-six. The Beastie Boys continued to be successful with their legacy continuing into the future decades. During the peak of the Beastie Boys and the Beatles, the drug that hit the population was primarily marijuana which in turn led to the psychedelic drugs introduced in the mid-sixties. During the mid-sixties, the laid back style of Rock ‘n’ Roll evolved into a phase of rock bands that created psychedelic sounds in the San Francisco Bay area, most popularly known as Haight Ashbury, where they hosted free concerts and didn’t record their music. In San Francisco, the music and bands were part of an underground culture where â€Å"drugs and rock swim up the same stream† (238, Takin’ It to the Streets). The culture of music became intertwined with psychedelic drugs among the audiences but also among many of the bands in the area. Many oncert goers began to attend concerts and bands events for the drugs that were normally found at these events. Not all bands were into the drugs, as Bob Weir of the Grateful Dead said â€Å"We’re not singing psychedelic drugs, we’re singing music. We’re musicians, not dope fiends† (239, Takin’ It to the Streets). The many bands that began their careers in the underground scene of San Francisco consisted of The Jefferson Airplanes, Janis Joplin in the Big Brother and the Holding Company, Jimi Hendrix, and the Grateful Dead. Many of these bands were only known in the Haight Ashbury scene until the Summer of Love in nineteen sixty-seven. In nineteen sixty-seven, the spring and summer months, known as the Summer of Love, became a time when thousands of youths made their way to San Francisco after receiving invitations by the Haight Ashbury Council for Summer of Love. This â€Å"pilgrimage† was heavily influenced by the media and music along with the idea of â€Å"free love,† drugs, and a new community of young people. On June 16-18, some 100,000 young people gathered at the Monterey Pop Festival organized by John Phillips of the Mamas and the Papas and the Beatles publicist Derek Taylor (300, The Portable Sixties Reader). The festival was advertised as â€Å"three days of music, love, and flowers† giving the feel of the original carefree spirit of rock ‘n’ roll. The â€Å"hippies† that fled to the scene were enticed with the appearances of their favorite bands and some newly formed bands, such as Jimi Hendrix and The Grateful Dead. The festival gave many of the bands from the Haight Ashbury â€Å"underground† national recognition with record deals and fame. Following his performance at the Monterey Pop Festival, Jimi Hendrix became famous for setting â€Å"his guitar on fire at the end of his set† and the smashing of his guitar (301, Portable Sixties Reader). What became known as the â€Å"Jimi Hendrix Experience,† led to his popularity, also the creation of his band, in the United States becoming known as the greatest guitarist in the history of rock music and one of the most important and influential musicians of his era across a range of genres. With his new popularity, the Jimi Hendrix Experience replaced the Jefferson Airplanes as the headliners at the Fillmore widening their popularity. In nineteen sixty-seven, Hendrix’s single, â€Å"Purple Haze† became one of the archetypical psychedelic drug songs of the sixties and is often cited as one of his greatest songs, and for many is his signature song. In nineteen sixty-eight, Hendrix received the honor of being named â€Å"Artist of the Year† by Rolling Stone for hi showmanship and gift for using distortion and feedback to create a unique guitar sound (208, Columbia Guide). As his popularity grew, Jimi Hendrix and his band, Gypsy Sun and Rainbows, performed a two-hour set at the famous Woodstock festival in nineteen sixty-nine. Hendrix gave a very memorable performance when he did a solo improvisation of the Star-Spangled Banner which is regarded as a special symbol of the decade. Jimi Hendrix’s career ended just over a year after his performance at Woodstock due to overdosing on drugs. The Grateful Dead, another legendary band that performed at Monterey Pop and Woodstock, was formed in nineteen sixty-five in the San Francisco Bay area. The band became known for their unique and eclectic style of music that they performed live because they lived for the audience that they attracted. At the time, music was not recorded, but many believed that â€Å"the Dead’s† sound was like thunder and would not be the same if duplicated into albums. With the fans that gathered at their concerts, the band became known as the representation of the San Francisco scene and of the counterculture movement. The Grateful Dead shared a three-story house because one of the ideals of the people in Haight Ashbury was the consciousness that people should work and live together (239, Columbia Guide). In nineteen sixty-nine, the Grateful Dead were invited to perform at Altamont but right as they were about to perform, the band decided against it. They felt that the energy of the outing was not that of a typical counterculture event because it had become more rowdy especially when Hell’s Angels arrived. The fame and influence that the Grateful Dead inflicted on the youth, â€Å"their music continues to draw young people more than thirty-five years after the Haight Ashbury summer in which the Dead emerged† (229, Takin’ It to the Streets). The fans of the Grateful Dead decided to call themselves â€Å"Deadheads† and followed the band from one concert to another which included the three-day festival of Woodstock. Following the trend of free concerts, the east coast music scene held a three day rock festival in Woodstock, New York. This extravagant rock concert where 500,000 young people arrived to listen to rock became known as â€Å"Woodstock Nation† (257, Columbia Guide). Woodstock was a peaceful event despite the large crowd and inadequate supplies. People came to see performances by Jimi Hendrix, Joan Baez, Jefferson Airplane, Arlo Guthrie, and the Grateful Dead. The bands and the festival exemplified the counterculture and the â€Å"Summer of Love† as the followers escaped from the events that were persuading their reasons to rebel. Woodstock was held during a time of war, racial conflicts, which attracted many of the participants. Among the attendees, many were satisfied and remember the festival for its social harmony, the quality of music, and the overwhelming mass of people. Woodstock has been remembered through movies and texts, but in large part with the attempts to hold festivals similar to the three-day rock festival. The first festival that was attempted to duplicate Woodstock was the concert at the Altamont. The Rolling Stones became known to some as the â€Å"greatest rock roll band in the world† but also became known as causing the end of the hippie counterculture. The band, originally from England, was formed in nineteen sixty-two and made their way to the United States in nineteen sixty-four when they went on their first U. S. tour. Many of their singles reached the top charts in both the U. S. and England which led to their trans-Atlantic hit in nineteen sixty-six. Along with their fans, the band members were strong followers in the drug scene. In nineteen sixty-seven, three out of the five band members were arrested for drug possession and use, leaving only two of the band members to perform. While the members were waiting to see what would happen to them, the band created â€Å"We Love You,† as a tribute thanking all of their fans for being so loyal. In nineteen sixty-nine, the Rolling Stones staged their own festival similar to Woodstock at the Altamont where all hell broke loose. Although the Rolling Stones made their United States debut in nineteen sixty-four during the â€Å"British Invasion,† they have become known for their concert at the Altamont Speedway in Livermore, California. The concert held on December 6, nineteen sixty-nine, just four months after Woodstock, was the Rolling Stones response to the numerous complaints that their ticket prices were too expensive, which is why they proceeded to give their followers a free concert to end their nineteen sixty-nine tour. Many people of the time â€Å"call us Woodstock West, but we are not† while others believe that â€Å"if concert isn’t the right word for the day, festival isn’t either† (310, The Portable Sixties Reader). The concert was advertised as a day full of performances from popular rock bands resembling Woodstock, but as the day progressed, a series of events arose causing havoc. As the gates opened at 7:00 am, 300,000 concert goers took their places to see bands such as Jimi Hendrix, the Grateful Dead, and most importantly the Rolling Stones. The enormous crowd seemed to enjoy themselves and the performances of the bands until Hell’s Angels appeared on and around the stage. In their hallucinating states of mind, due to their psychedelic drugs, they experienced a rush of horror and worry as the Angels took their places. The viewers wonder why the Angels are on the stage, just to be informed that the Rolling Stones hired them to be there security. Seeing as how the concert was flowing smoothly, the Angels grew hungry â€Å"for violence mocks our unfocused love of peace; their grim solidarity, our fearful hopes of community† (311, Portable Sixties Reader). Riots began to break out as the Angels used violence in an attempt to calm down the crowd. As tension grew, the Rolling Stones played their song â€Å"Sympathy for the Devil† as the crowd and Angels clashed (180, Takin’ It to the Streets). As the violence continued between the crowd and Angels, a man attempted to escape the riot but was shot by the security. This man’s death, 18 years-old Meredith Hunter, put an end to the concert as the crowd began to scream and panic. The tragic death at the Altamont signaled an end to the promise of the Summer of Love and the Woodstock Nation (180, Takin’ It to the Streets). With the Altamont disaster being viewed as the end of the hippie era and end of Woodstock nation, the world of Rock ‘n’ Roll took a dark turn into drug related deaths. Throughout the decade, the drug scene evolved from the semi-mind altering drug of marijuana to the psychedelic drugs, such as LSD and psilocybin mushrooms. Psychedelic drugs were used for â€Å"mind altering† experiences which were increased through the music, concerts, and poster designs. At the concerts, many bands began to experiment with what was known as â€Å"Kool Aid Acid Test,† where they would spike the punch allowing them to incorporate acid experiences into their music (290, Columbia Guide). The â€Å"psychedelic† posters that encircled the decade, â€Å"required concentration† appealed to the hippies because â€Å"the state of mind which occurs when high on [marijuana and/or psychedelic substances]† comes with an â€Å"intense visual involvement in details† (303, Portable Sixties Reader). The posters were found everywhere from phone lines to concert halls to being the posters representing bands. With the psychedelic scene surrounding the hippie’s counterculture, the rockers from rock bands experimented with the drugs as well. As he psychedelic drug scene expanded, rock bands and their members began to experiment with the drugs. Starting in the later sixties, nineteen sixty-eight and sixty-nine, drugs were taken and used more frequently than in the early years of the decade. In nineteen sixty-nine, the Altamont festivities proved that the use of drugs impaired judgment and was part of the darker side of what had become Rock ‘nâ₠¬â„¢ Roll. Giving the idea that the â€Å"Summer of Love† and peaceful ways of the hippies were at an end, numerous members of Rock ‘n’ Roll began to overdose on drugs. As the sixties came to an end, Rock ‘n’ Roll continued to succeed into the seventies, but â€Å"Janis Joplin, Jimi Hendrix, Jim Morrison, and Al Wilson suffered drug-related deaths† (294, Columbia Guide). The deaths of these rock idols went hand in hand with their surroundings and lives they decided to live. Since drugs became popular in the music business, rock idols became addicted to the feeling that they received. Bands and rockers, such as Jimi Hendrix, would perform while under the influence of psychedelic drugs. There is a belief that many members of these rock bands were the most creative while under the influence which caused them to consume drugs and alcohol numerous times throughout the days. Also, Rock ‘n’ Roll had taken up a dark tone after Altamont, which could have inflicted the idols with dark thoughts increasing their wants and needs for drugs. Overall, these idols became addicted to the â€Å"psychedelic† drugs and didn’t know their limit until they had overdosed. The music from the â€Å"Swinging Sixties† influenced the youth of the decade in their beliefs, their actions, and their emotions towards the events that were happening around them. The music brought about concerts and festivals, drugs, the counterculture, and a new way of life for the rebellious youth. The hippies and young people were brought together during a time of hardships where they were able to let reality disappear and slip into a different world. This different world was reached with the help of psychedelic drugs, Rock ‘n’ Roll and the communities created which brought allowed for a world of peace, freedom, and love. Rock ‘n’ Roll touched the heart of the decade and has continued to teach the current listeners about the wonderful and crazy decade of the Sixties.

Enzymes-Amylase and Starch Essay Example

Enzymes Enzymes-Amylase and Starch Paper Enzymes-Amylase and Starch Paper Mechanical digestion, for example the tounge, is used to break the large food particles down so that they are easier to swallow. Once the food has be taken down into the stomach, some more Mechanical digestion takes place but this is helped by Chemical Digestion. Enzymes are there to help break the molecules down. They are Catalysts, which is a chemical that is added to speed up reactions, but remain unchanged by the process. Every Enzyme has a purpose and a special reaction that is involved in the process. Enzmes control chemical reactions inside all living things. Each of the main food groups have an enzyme that breaks it down. Enzymes have 5 properties that are always the same: * They are always proteins * They are specific in their action * They are destroyed by a rise in temperature * They are sensitive to pH * They can be used over and over again Working best at a neutral pH value and at the bodies temperature, a rise above 50 degrees celsius changes the shape of an enzyme and they can no longer work. In my experiment Amylase is the enzyme, which is made in the salivary gland and released in the mouth. The starch is the food which the amylase will act on, this is called the substrate. The product that will be formed is glucose. I am looking to see how long it takes for the starch to be digested by the amylase to make glucose. I will use Iodine to test to see if starch is present. When added to the solution, if it turns black/blue-then starch is present, if it is orange-then there is no starch. Prediction: My prediction is that the enzymes will work fastest at body temperature, (37 degrees celsius), so therefore the starch will turn into glucose the quickest at this point. I do not think that there will be any reaction after the temperature reaches 50 degrees celcius. Apparatus: * Dimple tray * Pipettes * Stopwatch * Amylase * Starch * Water * Test Tube * Beaker * Test tube rack * Kettle Method: 1. Set up the experiment as shown in the diagram. 2. Then test to see what the room temperature is. 3. Add 25ml of amylase to 25ml of starch and place in an empty clean test tube which i placed inside an empty beaker. 4. I then briefly stirred the mixture and placed 2 drops of the solution into 1 dimple, and added 1 drop of iodine. 5. After a minute, which I timed using a stopwatch, I added another 2 drops of the solution and 1 drop of the iodine into another dimple. I continued this process until the solution turned orange. 6. I then changed the temperature of the solution by adding heated water in the beaker to heat the mixture. I repeated the entire experiment at many different temperatures. Conclusion: I have found out that temperature affects the speed at which amylase digests starch into glucose. At freezing point (0 degrees celsius), after 40 mins there was absoloutly no change and this was the same for boiling point (100 degrees celcius). The temperature at which glucose should normally change into glucose the quickest is body temperature (37 degrees celcius), but it average at the fastest time at 22 degrees celsius, room temperature. My prediction for this experiment was partly correct. I predicted that there would be no reaction at 0 degrees and 100 degrees celsius and I was correct. I was wrong though, by predicting that it would react quickest at body temperature, it was quickest at room temperature. I think that this was because the amylase was artificially created at room temperature. Evaluatiuon: I think the experiment was overall a sucess. I recieved the results that I needed although they were not what I expected. There were a few problems which I encountered during the experiment. On of which was that the amylase was artificially made at room temperature and therefore room temperature was its most comfortable state. The dimple trays were also a problem as they were made of plastic. The plastic can sometimes contaminate the solutions whereas porcelain or china doesnt do as easily. The final problem was that the experiment was continued at different time periods during the day. This meant that the temperature in the room would have been different during periods of the experiment. If the experiment was done again but this time taking all the points made above into consideration, the experiment would finish with a more accurate set of results. I made sure that the testing was made fair by using the same amount of mixture for each dimple and by keeping the water level around the test tube at the same level. The time between each new addition of solution to a dimple was kept the same, 1 minute intervals.

Anchorman Movie Quotes

Anchorman Movie Quotes Anchorman is a crazy comedy that focuses on important issues that emerged in the 1970s- womens liberation being one of them. The movie is subtitled The Legend of Ron Burgundy. When the movie opens, Ron is the most happening anchorman in San Diego. As the character Bill Lawson says, He was like a god walking among mere mortals. All this changes when Veronica Corningstone enters the scene, wanting to be the top anchorwoman. Ron Burgundy cannot accept it. He is incredulous that a woman could aspire to become an anchorman. There is a constant battle between Ron and Veronica throughout the film. Read these Anchorman movie quotes and get a glimpse into this funny film. Ron Burgundy I love scotch. Scotchy, scotch, scotch. Here it goes down, down into my belly.Im a man who discovered the wheel and built the Eiffel Tower out of metal and brawn. Thats what kind of man I am. Youre just a woman with a small brain. With a brain a third the size of us. Its science.Well, I could be wrong, but I believe, uh, diversity is an old, old wooden ship that was used during the Civil War era.Youre so wise. Youre like a miniature Buddha, covered with hair.Im in a glass case of emotion! Veronica Corningstone Oh, Ron, there are literally thousands of men that I should be with instead, but I am 72 percent sure that I love you! Brian Fantana No, she gets a special cologne ... Its called Sex Panther by Odeon. Its illegal in nine countries.  Yep, its made with bits of real panther, so you know its good. Champ Kind I woke up on the floor of some Japanese familys rec room, and they would NOT stop screaming!  We need you. Hell, I need you. Im a mess without ya. I miss you  so damn much. I miss being with you. I miss being near you! I miss your laugh! I miss your scent. I miss your musk. When this all gets sorted out, I think you and me should get an apartment together. Bill Lawson Bob Dylan once wrote, The times, they are a-changin. Ron Burgundy had never heard that song.  There was a time, a time before cable, when the local anchorman reigned supreme. When people believed everything they heard on TV. This was an age when only men were allowed to read the news. And in San Diego, one anchorman was more man than the rest. His name was Ron Burgundy. He was like a god walking amongst mere mortals. He had a voice that could make a wolverine purr and suits so fine they made Sinatra look like a hobo. In other words, Ron Burgundy was the balls. Brick Tamland Im Brick Tamland. People seem to like me because I am polite and I am rarely late. I like to eat ice cream and I really enjoy a nice pair of slacks. Years later, a doctor will tell me that I have an IQ of 48 and am what some people call mentally retarded. Tino We have a saying in my country: – The coyote of the desert likes to eat the heart of the young and the blood drips down to his children for breakfast, lunch, and dinner. Wes Mantooth At the bottom of my gut, with every inch of me, I plain, straight hate you. But dammit, do I respect you!

Computer Systems Architecture and Administration Assignment

Computer Systems Architecture and Administration - Assignment Example There are three mechanisms to the performance of processing interrupts. The leading element is the amount of time taken between when the processor receives an interrupt request and when the processor takes action to initiate processing the interrupt service routine. This interruption is referred to as interrupt latency. The second element of interrupt is the interrupt processing time. It denotes the amount of time that the processor spends when practically saving the machine state of the interrupted task and diverting the interrupt service routine execution. Usually the amount of machine state saved is minimal, on the presumption that the interrupt service. The last element of interrupt service performance is the state saving overhead. This underlines the amount of time consumed when saving machine registers, but which must be saved so that the interrupt service routine to do its job. c. Caching is beneficial in several ways including: latency is abridged for active data resulting in higher application performance levels. Further, the I/O operations to external storage are minimized because most the I/O is diverted to cache. Subsequently this leads to lower levels of SAN traffic and disagreement. a. For a program to be executed it is required that it be first stored in main memory. Subsequently, after the program is loaded in the memory, a program execution starts through the delivery its start address to the CPU, which then sends instruction address to the memory unit.

Depending on your choice; Either Organisational culture OR Leadership Essay

Depending on your choice; Either Organisational culture OR Leadership - Essay Example (HP) managed to become the biggest global seller of PC with a total of 49,434 shipments and 18.2% market share back in 2007 (Pettey, 2008). It line with this, the company offers a wide-range of products and services related to digital photography and entertainment as well as computer related products such as PC, laptops, and printers for personal and business use aside from large IT storage, servers, and software. (HP, 2008a) For this study, organizational culture of Tesco and HP will be identified and examined followed by determining which among the two organizations have a stronger organizational control. In the process of going through the main discussion, its respective managers’ approach to control organizational culture will be tackled in details. Organizational culture is â€Å"a set of norms, beliefs, principles and behaviour that gives the organization a unique character† (Brown, 1995). Once a company has formed a positive cultural practice within a business organization, there is a higher chance for the company to cope with internal and external business challenges. For instance: Setting a positive perception about organizational change on employees can make it easier for a business to deal with a wide-range of business challenges which contributes to the increase in the company’s annual revenues and profitability. Likewise, setting a positive organizational culture can help the managers create a more conducive working environment which could significantly increase the work performance of its employees (Armstrong, 2007). When it comes to setting organizational culture, Tesco considers not only the welfare of its loyal and prospective customers but also its existing employees. As part of improving its customer services in each of the Tesco stores, the company make it a habit to increase the number of its staff to help out in addressing the main concerns of its customers (Tesco, 2009a). On the other hand, HR management of

Product analysis of tiger biscuit

Product analysis of tiger biscuit Tiger Biscuit-Milk that are owned by Kraft Foods is the product that we chose to analyse on. This is because we find that, it interest us on how a big company like Kraft Foods actually plan their marketing strategies to compete with many other of their competitors on one of their major business portfolio, which is the snacks category and position them well in the market. Tiger Biscuit are first launch in 1997 in India by the Britannia Industries. It became the companys largest brand among its portfolios in the first year of its launching until today. Tiger Biscuit is a glucose biscuit that are mainly made from wheat and milk to enrich its nutrition and healthier compare to other glucose biscuits in the market. The main target market of this biscuit is the kids. Therefore, they make improvement in their biscuits by offering various choice and flavour. It is tasty and affordable to suit the modern mothers who want the best for their kids and take the role to enable their kids to compete in todays world. Recently, Tiger Biscuit are enriching Iron Zor in their biscuit which attempt to address the problem of iron deficiency among the society, either young or the elderly. SWOT analysis is an overall view of the businesss strengths, weaknesses, opportunities and threats. Strengths and weaknesses are the positive and negative trends in the internal environment of the business which are under control while opportunities and threats are external factors that are not under a businesss control. Kraft Tiger can use their strengths to overcome their weaknesses, capturing the opportunities in the external environment to gain advantages and minimizing their threats. They can be benefit from a SWOT analysis by knowing and understanding their current position before make any further decisions and plans. Therefore, SWOT analysis plays an important issue for Kraft Tiger Biscuit. The following are the SWOT analysis of Kraft Tiger Biscuit-Milk. One of the strength of Kraft Tiger is they are well-known. The reason they became so well-known is because they already exist in the market for a very long period of time and also through advertising in the television. Besides, it is used by McDonalds as part of the promotion as gimmick. This will make it even more well-known. On the other hand, Kraft Tiger gives public a healthy concept and image. As we can see on its packaging, it mentions six pieces of Kraft Tiger equal to one glass of milk. It would help in bones growth and also build stronger teeth. It has lesser calories and fats in their bars too compare to others, yet it still tastes nice and suitable for all level of ages. Next, Kraft Tiger is readily and easy access. Customers can get it anywhere such as malls, Seven Eleven franchises and markets which are near to their place. The price is reasonable and affordable too compared to the nutrition value it contains. Last but not least, the packaging for Kraft Tiger is handy. I t is very consumer-friendly as it can be carry along easily. The weaknesses Tiger include its business liquidation. By facing this problem, Kraft Tiger would cut down the cost of production and thus this will affect its business performance at the market. Besides, Kraft Tiger has high sugar level. Nowadays the customers are concern about the food ingredient, they always want for less sugar and less salt. They would go for more organic biscuit rather than too sweet. The opportunity of Kraft Tiger is the changing of consumers lifestyle. Nowadays, part of the society are made up of working parents, which means they would not have enough time to prepare breakfast for their family. Thus, Kraft Tiger can help to replace the parents duty to prepare a nutritional snack for breakfast. Besides, Kraft Tiger positions their milk-flavoured biscuit as healthy snacks. Parents would allow their children to purchase rather than purchasing other unhealthy snacks. It is everybody favourite, for parents and children. Another opportunity of Kraft Tiger includes the growing demand in the snacks and savoury market in these few years. Women always look for better body shape and thus, some of them will skip meals for maintaining or slimming down their body shape. Therefore, they will go for healthy snacks such as Kraft Tiger which will make them full, yet not fattening. There are many competitors in the biscuit industry, such as direct and indirect competitors. Direct competitors are such as Soda Crackers and Chocolate Love Letter. They will actually compete with Kraft Tiger in the biscuit field. While indirect competitors are the tit-bits, such as London Ring Tomato, Happy Nuts, etc. Although they are in different categories with Kraft Tiger, they still can be classified as wanting a share of the same cake. All of these either direct or indirect competitors will somehow affect Kraft Tiger in the market. Beside, Kraft Tiger facing is  [1]  the rising of the input costs such as sugar. The higher the production cost will lead to the increase of the product price which will decrease the biscuit demand. Product Analysis According to the norm of marketing, every product that is offer in the market has its stages of life cycle. Product life cycle stage is separated in four stages, which are the introduction stage, growing stage, maturity stage and decline stage. Introduction stage is when a product is new in the market where people have limited awareness on the product. The company will take marketing effort to build a market for their new product. The usual marketing efforts taken are carrying out research on the similar products prices among the competitors to set an average and affordable price for the new product. This is done to help the company to build their product share market among the potential buyers to try on their new product which they have minimal knowledge about. Besides that, the company will not produce and distribute the product in a large scale just yet. This is because the company could not estimate the responds of consumers demand in the economy. Therefore, distribution is done selectively. Promotions are also done by aiming on the innovator and early adopter of the product to boost the potential buyers interest in buying the product. After taking necessary marketing efforts, company will analyse the responsiveness of consumer in the market towards the product. If the responses are satisfactory, company will implement marketing mix in their marketing strategies in order to expand their products market share. On the other hand, company will also increase their production to meet the increasing demand in the market. New features are added to the existing product to enhance its quality and broaden up the choices for the customer. At this stage, company will maintain their price to encourage new customers to purchase their product at the same time help the company to remain competitive in the market. By now, the company would then broaden their network of marketing intermediaries such as retailers or wholesalers to make their product available in more areas. Promotions are aimed on the existing customer to create a beneficial long-term relationship and also to influence more potential consumer to buy their products. The third stage of the product life cycle is the maturity stage where the companys sales are more stable and competition will arise among the competitors. At this stage, the companys objectives is simply protecting their market share and make profits from it while it still have the ability. In order to protect their market share, company will keep their products price lower than before to remain competitive in the market. They will also emphasize their promotion on the differences between their products with their competitors. The company will also make improvement in their existing product to create brand preference in the consumers mind so that the consumer will be able to differentiate their products from the competitors.  [2]  Distribution of product will be more intensive, where incentives are given to the distributor to encourage preference from competing products. The final stage of the product life cycle is the decline stage where sales will drop drastically. Usually the company will either continue producing, but in a limited quantity to fulfilled the demand of the loyal customer or stop their production as it is no longer profitable to them. There are also company that will continue the production but add a few new features into the product. Based on the product life cycle stages, it is believe that Tiger Biscuit is in the growing stage. Based on Krafts fact sheet, it is show that confectionary and snacks have become their major business portfolio which is 13.7 billion (29%) and 10.4 billion (22%) respectively. In such circumstance, when the company focused on the product portfolio this will indicate that the portfolio is making profit for the company. Therefore, when the portfolio is making profit, the company will make improvement in their product to broaden the choice to build their market share and brand preference among the consumers. It is clearly stated that snacks segment, which Tiger Biscuit-Milk is categorised, there are many flavours and choices make for the consumer to build their brand preference compare to their competitors such as Nestle. As a consumer, we can see that there is no major price change in the price of Tiger Biscuit-Milk since the launching of the biscuit. Tiger Biscuit-Milk is also easily fou nd in the market in any retailer, this would mean that the range of distribution of the biscuit is widely encourage by the company. Core product Core product is defined as the satisfaction a customer expects from a goods and services purchased. It can also be explained as the non-physical benefits of the product that are delivered to the customer. Based on Tiger Biscuit, the mass market brand, the core product is the nutrition content in the biscuit. Besides that, customers experience the convenience that the product provides for the customer. For example, parents who buy this biscuit for their children can ensure that their children are consuming healthy food which contain less chemical content and at the same time having sufficient nutrition and be rest assure that their children will not be malnutrition. Other than that, for busy people who are always in a rush can have this biscuit while travelling so that they can keep themselves from hunger. Apart from that, people who are on diet can fill their hunger by eating the biscuit and gain from its nutrition. Actual Product Actual product is defined as a tangible product which is consumable such as the brand name, quality, style or idea which customers are buying. Our choice of product which is Kraft Tiger Biscuit-Milk is one of the main biscuit consumer choose because of the guaranteed and assurance of its quality. Kraft created its own brand name which is Tiger biscuit among other competitors such as Parle-G, Danone, etc. For example in Malaysia, when we see a packaging which has this animated tiger on it, without a second thought we would identify it as Tiger biscuit. The design of its packaging created an image for the product itself. Quality wise, Tiger Biscuit-Milk offers a wholesome nutritional ingredient such as glucose, milk, wheat and iron zor. There are various vitamins and minerals in the biscuit that are sufficient for a human daily nutrition requirement. This will help to prevent malnutrition in any human being especially children in the third world country that are most prone to malnutrition due to the overpopulation issue in the country. This biscuit can also be consumed by children that are growing because of the high content of calcium which will help growth and healthy bone. The packaging of Tiger biscuit changes from time to time to enhance a new level of product. For instance, looking at one packaging for a long period of time would bore the consumer. In order to attract new and existing consumers attention, producers would create a whole new look for its product. Augmented Product The third level of a product would be augmented product. Augmented product is defined as the non-physical part of the product or value-added services such as a warranty is given when you purchase a car or maybe electronic appliances. As for Krafts tiger biscuit, its not just a biscuit like any other in the market but a biscuit that puts healthy lifestyle as their main priority. Other than that, Krafts Tiger Biscuit also provide customer service online whereby consumers are able to contact them if theres any enquiry. This service provide customer with further information on the product. Segmentation and Positioning Strategy Nowadays, consumers in any market have different in their wants, resources, location, buying attitudes, and buying practices. Companies recognized that they cannot satisfy to all consumers in the market because they are too many, too widely scattered, and too varied in their needs and buying practiced. For this reason, the companies themselves will make changes widely in their abilities to serve different segment of the market. Through market segmentation strategy, companies recognize the large, heterogeneous markets clearly and then divide them into smaller segments that can be reached more effectively and efficiently with products and services that according with their unique needs. What customers will we serve? There is 3 ways segmentation that used in this product; it is Age and life-cycle segmentation, Occupation segmentation and Flavour segmentation. Flavour segmentation Different people have different habit, need, and personality. By this segmentation, different people have different flavour on their food. Some people like the chocolate flavour, some people like vanilla flavour and etc. Maybe some of them like two or more of the flavour such as someone like chocolate and also strawberry flavour. Our product had chosen the milk flavour biscuit. Clearly, it was only suitable for those people who like the milk flavour. Age and life-cycle segmentation This segmentation separates the consumer according to the consumers age and provide different product to the related consumer. In this product, it can be divided into age below 18, 19 45, and 46 and above. In the category age between 19 and 45, it was formed by adults. Most of them are occupied now, or starting to develop their own career. All of them are busy to do they work and no such time to having a packet of biscuit. Besides that, most of them like to have a proper meal rather than the biscuit because they consider the biscuits cannot make the stomach full. For the category age 46 and above, most of them are senior citizen. The body functional decline also happened at this stage. Biscuit which contain high sugar are not suitable for them because it increase the risk to getting diabetes. In the age below 18, most of people in this category are teenagers. It can be say is the developmental stage of human. Puberty also happened at the age between 12 until 18. They consumed the en ergy more than the other categories. So, the biscuits that high sugar, high nutrition and tasty are just right for them. Obviously, the category that most preferable for this segmentation are the category age below 18. Occupation segmentation This segmentation is dividing the consumer according to the occupation. Occupation can be defined as the activity, career that occupies a persons attention, or principal activity in your life that you do to earn money, continue the life. In this segmentation, it can be segment to many kind of occupation. After analyzed and categorized, it can be divide as professionals, workers and students. Professionals and workers mostly is the technical, strenuous, and time-consuming job, most of them will busy on their job. Same reason as the age segmentation on the above, they will prefer having a proper meal than the biscuit. So, students are the most preferable consumer in this segmentation. It is because almost of them are teenagers, they can have this kind of biscuit as their breakfast or lunch during school time. Moreover, the quantities of biscuit exactly satisfy the students food intake and also convenient to carry to school. Market Targeting After the market segmentation process incurred, the next step is market targeting. Market targeting is a process for a firm to estimates the various types of segments and choose which segments suppose to be serve are the best to the firm and consumers. For the segmentation above, flavour segmentation is the best target market for our product. It is because our product only has exactly one flavour, which is milk flavour. Once this product manufactured, the buyers of this product high probability are the milk flavour buyers. Market Positioning Market positioning is when marketer uses some ways to influence the consumers impression of the products or brand relative to the impression of competitors brand or products. A firm will then show the products advantages that are able to compete with their competitors. Its main objective is to position the good image of the product or brand in the consumers mind. For our product, its main objective is to care for consumers health. Besides that, it put a tiger as its logo to symbolize a powerful, energetic animal. Hereby, this creates consumers confidence to obtain energy resources by consuming this product. Besides that, the ingredient of this products show that contains eight kinds of vitamins and six kinds of minerals. One of a special mineral that our product provided is calcium. Calcium is an important component of a healthy diet and necessary mineral for life. Building stronger, denser bones and keeping bone strong are the main function of the calcium. Calcium can be found in mi lk, cheese, and yogurt. Knowing that our product is milk flavour biscuit that contained calcium, it have adequate requirement to compete with another biscuit manufacturer. Competitors In a market, once a new product appears, it will face competition with another product. For this product, it had faced a competitor that is Jacob biscuit. Its competitor, Jacob biscuit used the slogan Jacobs Walk of Life which mean it product can accompany the consumer as long as the consumers lives. It has strongly competitive with our product because their main objectives are the same with our product that is to take care of the consumers. Consumer behaviour Consumer buying behaviour is defined as the process of decision making and involvement of a consumer in buying a product. Every consumer has different buying behaviour towards purchasing a product. The type of buying behaviour of a customer varies greatly between each consumer based on their level of involvement in purchasing the product and intensity of interest in purchasing the product. The level of involvement in purchasing a product varies based on price, income level, risks faced, and frequency of purchasing. There are four categories of consumer buying behaviour which is complex buying behaviour, dissonance-reducing behaviour, habitual behaviour and variety seeking buying behaviour. Complex buying behaviour is where the buyer has high involvement in purchasing the product, for example, buying a house. This is because the product that the buyer wants to purchase is expensive, risky and purchased infrequent. The buyer would also be able to see significance differences between the compared products and the potential products. Dissonance-reducing buying behaviour is when there is high involvement in purchasing the product but the buyer sees few differences between products, such as buying a carpet for the living hall. This is because the product could be expensive or purchase infrequently and there is a risk of buying one that do not suit the environment of the hall but there are no significant or few differences between the carpets sold in the market. Variety-seeking buying behaviour is where the buyer has low involvement in purchasing the product but sees significant differences between the products. For instance, when consumer wants lunch, he will do research on the food or to look into the food price as much as purchasing a car because food is a necessity. But the consumer is very particular on the taste of the food. Therefore, he will switch to other restaurant to seek for varieties. Habitual buying behaviour is when there is low involvement in purchasing a product and sees no significant differences between products. For example, when purchasing household necessity such as sugar and salt. Consumer does not see the brand differences because it is something that they purchase often. Based on researches of Tiger Biscuit-Milk, it is clear that the consumer buying behaviour on this product is the variety-seeking buying behaviour. Generally, no consumers are highly involved in purchasing a biscuit. All that the customers require is the differences of Tiger Milk Biscuit compare to other glucose biscuits in the market. What differentiate Tiger Milk Biscuit to the other glucose biscuits in the market are the social responsibilities that Tiger Biscuit have upon the customers by providing nutrition in their biscuit to prevent hunger and malnutrition to occur. Almost all of the consumers will go through five decision making process before, during and after they purchase a product. The five decision making process is the problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase decision respectively. At the very beginning, the consumer will have to identify what is the problem that they are facing and think of a solution to solve the problem. An example based on Tiger Biscuit-Milk, when a consumer is hungry but at the same time, he is in a hurry to work. He does not have sufficient time to have a proper table-top breakfast, so, he can choose to stay hungry or to buy something light to fill his hunger. It can be bread, biscuit or etc. The second stage is the information search where the consumer can get information by either doing research, friends and family (reference group) or advertisement. He goes into a store and enquires the store assistant (reference of information) for suggestion of snacks he can have for breakfast. The store assistant suggested Tiger Biscuit-Milk, Oreo, Gardenia -tuna bread and etc. (gain of information). Third stage is when the consumer evaluates the information that he gains from the information search and evaluate which is the best after comparing the information. He will compare all the information provided by the store assistant to identify the best choice. Usually when there are minimal brand differences, consumer will make decision based on their brand preference. After evaluation the suggested ideas, consumer will decide which is the best choice for them and which brand that they prefer if there are few differences in the economic factor such as price and quantity. If there are significant differences between the products, consumer will know which exactly is better. He decided to buy Tiger Biscuit-Milk as it is healthy and nutritional. This is the purchase decision that the consumer made. Lastly, post-purchase decision is the stage where the consumer had already try the product and identify whether are they satisfied or unsatisfied with the product. In this case, he will try the biscuit and identify whether he like the taste of the biscuit or not. If he is unsatisfied with the biscuit, he will not buy that biscuit again. On the other hand, if he is satisfied, he will tell his network (friends family) how good is the product. If this is the case, he is indirectly promoting the product on behalf of Tiger Biscuit. Conclusion In conclusion, Kraft Tiger biscuit became a brand name itself in the market and is recognized worldwide. Based on reports, this product is at a growing stage which experience sharp increase in profit and strengthening of customer relationships. Besides that, the three level of a product like core,actual and augmented product explains the benefit of the biscuit to consumers. This section would partly determine the post-purchase decision on a customer. Segmentation is the next section whereby it occurs 3 ways which is flavour, occupation, and age/life cycle segmentation. Company will then target the segemented market and position it. This process enables the product to fit in a certain segment in the market which will lead to maximum profit. A factor that may influence the Kraft Tiger biscuit sales would be their competitors mainly Jacobs and Parle-G. Competitive market means Kraft need to work on producing a better biscuit compare to its competitors. Hence, consumer would benefit from its improved biscuit from time to time. More over, consumer behaviours would determine Krafts relationship with its customers. There are four categories which is complex buying behaviour, dissonance-reducing behaviour, habitual behaviour and variety seeking buying behaviour. Researches show that variety-seeking behaviour is involved in purchasing Kraft Tiger biscuit due to its low involvement and brand differences. Lastly, consumers will go through five decision making process before, during and after they purchase a product which is problem recognition, information search, evaluation of alternatives, purchase decision and post-purchase decision. Consumers will go through the first four stage before purchasing the biscuit and the last stage after trying the biscuit.