Analysis on Business Marketing

â€Å"Everything is worth what its buyer will pay for it. † This expression was said numerous hundreds of years back is as yet worth today. Whenever client, in certainty these clients whose expenses are driven by what they buy, progressively hope to buying as an approach to expand benefits and subsequently constrain providers to decrease costs. A genuine model adjacent to the one in the article is the point at which you are going to purchase a vehicle and you begin looking about what vehicle vendor is the best for you to purchase yours. How might you choose which of the vendors it's the best for you, it is a decent inquiry. A developing number of providers have made a client esteem models, that is close to information driven portrayals, of the value in fiscal terms, of what the providers are going to could accomplish for its clients. I have been discussing values, yet what they are and what esteems are ready to go is what I will clarify at this moment. In business showcase esteems are the value in financial type of the specialized, monetary, administration and social advantages any client gets in return at the cost it pays for a market offering. A case of significant worth in money related term is dollars per unit, guilders per liter, or kroner every hour. Then again, benefits are close to in which any costs a client brings about in acquiring the longing benefits, with the exception of price tag, are incorporated. Lastly esteem is the thing that a client gets in return at the cost it pays. Truth be told, esteem is one of the two natural attributes of showcasing offer; the other one is cost. Field esteem appraisals that is the most normally and precise strategy used to construct client esteem models. This worth is utilized to gather information about client esteem models. In any case, if the field esteem doesn't work providers utilize immediate and backhanded study question and center gatherings. As everything in our life, the first occasion when you accomplish something is the most troublesome. To begin with the client esteem model the primary thing a provider need to do is to assembled the correct sort of significant worth research group. In this group ought to be incorporated the individuals with the item, designs in the predetermined field, and individuals with promoting experience. This last choice is significant in light of the fact that it is extremely imperative to have individuals who know the client perspective. The following stage is to realize the correct market portion. Knowing this, the providers make a base with in any event twelve clients to construct an underlying worth model. At that point it is a decent an ideal opportunity to create a far reaching rundown of significant worth components. These components will be the one that influences the expenses and advantages of the contribution in the client's business. The components could be specialized, monetary, administration or social in nature and will differ in their substance. However, providers must be cautiously on looking at which components left, particularly those that may make the providers' market offering look negative close to the following best-elective contribution will sabotage the ventures believability. By knowing however many components as would be prudent the group will have the option to decide all the more precisely the distinction in usefulness and execution its offers gives comparative with the following best-elective. More often than not the clients don't realize that they have the information data that the providers are searching for. Some time the best way to discover this information is for the colleagues to make a few inquiries until they run over the individual who realizes where to discover the data. These groups additionally should be inventive in finding different wellsprings of data. Autonomous industry advisors or learned faculty in the provider organization can be acceptable wellsprings of starting appraisals. The solace with which group can set up money related assessments for its worth components will differ. As a matter of fact, most providers don't endeavors to dole out fiscal adds up to social components. Rather, they put those components and talk about them with the client in a subjective manner in the wake of introducing quantitative outcomes. A case of this is the Qualcomm Company, that not allot fiscal adds up to some less-unmistakable components yet at the same time remembers them for its examination as â€Å"value placeholders. † In any field esteem evaluations, the providers will locate that a few presumptions must be made so as to finish an examination. It is basic to providers to be express about any presumptions it makes. In the event that a client doesn't have the foggiest idea how or why the group allocated a specific incentive to a component, the provider's validity will be undermined. In the wake of building the underlying worth model the providers ought to approve it, by directing extra evaluations with different clients in the market fragment. Doing this the provider will likewise figure out how the worth its contribution give changes across sorts of clients. The provider will likewise need to make esteem based deal apparatuses. One normal deal apparatus is a worth case history, which is close to composed records that archive the costs reserve funds or included worth that a client get from its employments of a provider showcase offering. Presently it is a decent an ideal opportunity to put a comprehension of significant worth to utilize. A decent method to do this is utilizing the provider information to tailor strengthening administration, projects and frameworks in its present market offering and to manage the improvement of new contributions. An organization's capacity to oversee adaptable markets contributions effectively lay on its comprehension of the worth every part of a contribution makes just as its partners cost. Recognizing and dispensing with esteem channels bring about better assignment of assets and improved productivity. Picking up client is one more of the means of this venture. Knowing about how the market offers explicitly convey an incentive to client empowers providers to make convincing recommendations. By giving proof to clients of the organization's achievements, providers show their reliability and duty to clients. Along these lines clients feel progressively fearless with the organization they are working with. Understanding an incentive in business is the pith of client esteem the board. It is additionally useful for conveying prevalent qualities and get an evenhanded return for it. Presently are you prepared to pick your vehicle's merchant.

Synposis of Plutarch’s Life an Example by

Synposis of Plutarch’s Life Mestrius Plutarchus, also called Plutarch, carried on with his life in a Greek town called Chaeronea. He was a cleric at the sanctuary of Apollo at Delphi which was around 20 miles from his habitation. He was mainstream in the Roman realm on account of his works and talks. He liked to take an interest in the nearby undertakings of his locale as opposed to luxuriate in his greatness. Need article test on Synposis of Plutarchs Life point? We will compose a custom article test explicitly for you Continue One of his extraordinary works is known as the Moralia which contain 78 articles and discoursed that depend on concerns he paid attention to. His articles and talks pulled in Romans to his thoughts since it was an alleviation from the issues they looked after the disasters that Nero and Domitian achieved. Plutarch wanted to compose Parallel Lives, which are articles on the lives of Roman saints and their partners in Greece. In any case, his most mainstream work that individuals acknowledged even up to hundreds of years after was Lives, an assortment of his papers on Roman legends and how they lived. It is written in Attic Greek which represents its disagreeability right now in our age. Demetrius Poliorcetes, thought about perhaps the best designer of his time, was the child of Antigonus I Monophthalmus, a Didochi of Alexander the Great and furthermore known as author of the Antigonid administration. He cruised to Rhodes, upon his dads arranges, and caught the city in 307 BC utilizing numerous attack contraptions that he and his men constructed. A portion of the contraptions or attack motors he utilized were the Elepolis, an immense pinnacle worked by Epimachus of Athens, slings that toss 80 kilogram shakes up to 150 meters away, the Tortoise, an exceptionally tall wooden structure with haggles battering ram, and penetrates that were around 25 meters in length that can drill through the enemys dividers. He likewise developed the Stoa of Cleisthenes or Stoa of Demetrius:Sicyon in around 300 BC for his companion, Lamia and a sustained battalion for the Macedonian Guard on the Hill of Muses in 294 BC. Rework of at any rate 15 sections about Demetrius (Source: Lendering) Antigonus and Demetrius lost in the Battle of Ipsus. Asia, Turkey, Syria, Phoenicia and Palestine partitioned as crown jewels of war as a result of Antigonus and Demetrius rout. The three heads who won felt perilous on the grounds that Demetrius had the option to get away from structure Ipsus. He despite everything drove an enormous naval force. Along these lines, Cassander, Lysimachus and Ptolemy made an arrangement by wedding their kids. Ptolemy likewise required his partners since he was careful about Seleucus, the new lord of Asia. Seleucus realized that Ptolemy was getting ready for war so he wedded his girl to Demetrius. Their pair was effective to the point that Ptolemy acknowledged an arrangement. The Greeks double-crossed their collusion to Demetrius by making a harmony settlement with Cassander which gave Demetrius motivation to assault them. He held onto Athens and denied it its opportunity and self-sufficiency. He additionally retook Peloponnesse in 294. Demetrius needed Macedonia. When Cassander kicked the bucket, his two siblings, Antipater and Alexander separated the region. To make sure about his property, Alexander got the help of Demetrius and Pyrrhus. Pyrrhus attacked Macedonia for the two siblings and won. At the point when Demetrius entered Macedonia, Alexander attempted to execute him yet Demetrius reversed the situation on him. Demetrius was the new lord and Antipater fled to Lysimachus. Demetrius needed to surrender Asia as a result of his longing for Greece and his adversaries quickly held onto the regions. Demetrius was content in vanquishing Greece with the exception of Sparta and Aetolia. At the point when he attempted to attack Aetolia, Pyrrhus favored the Aetolians and attempted to attack Macedonia without any result. They essentially marked a harmony arrangement after. Demetrius had the littlest realm yet his military was the biggest and most grounded. The three different lords assaulted against him. The Macedonians likewise revolted. He intr oduced his child, Antigonus Gonatas, as representative before assaulting the east. He would have liked to win Turkey and thrashing Seleucus to build his soldiers. He won against Ptolemy however his fighters abandoned him which constrained his acquiescence. Seleucus caught him and treated him generous however he chose to drink himself to death. Three Quotations and Reflections Plutarch commented, Such an unsociable, single thing is power, thus a lot of desire and doubt in it. This has been valid in his time similarly as this reality despite everything has its grasp on the present. At the point when one is incredible, one needs to pick his companions carefully. One is fortunate on the off chance that he previously had his companions adjacent to him before he turned out to be amazing. And still, at the end of the day, it is anything but difficult to lose these companions once envy sets in. For the individuals who picked up power before pulling in new companions, the inquiries that would proliferate will consistently concern the unwaveringness and genuine thought processes of the new companions. Force can separate individuals from society and estrange them in any case. At the point when Demetrius asked the acclaimed rationalist, Stilpo, if any of his property had been taken during his attack of Megara. No, answered Stilpo, I have not met with anybody to remove information. I accept that one of the most important thing somebody can be given is training. Information can be a solid establishment for progress on the off chance that it is placed into acceptable use. I additionally accept that an effective man will constantly meet disappointment in the course of his life. Notwithstanding, his great utilization of information can generally transform these disappointments into new victories. Antigonus exhorted Demetrius to wed Phila (an a lot more seasoned lady) for her status in the public eye and riches by saying, A man must marry where benefit will be got. Frightful as it might appear, this sort of dynamic can in any case happen these days. Nonetheless, I accept that the main explanation individuals should marry is their duty to adore each other endlessly. Riches can undoubtedly be overseen and gathered by two wedded individuals, in the event that they settle on insightful choices and work together well as a group. Making riches the essential purpose behind marriage makes it annoying, particularly to ladies like Phila. Be that as it may, back then, men were considered unquestionably more prevalent than ladies. Nowadays, however, ladies like Phila would have had a superior opportunity to keep their riches from gold diggers. References Demetrius Poliorcetes. (2001). Innovation Museum of Thessaloniki. Lendering, J. (n.d.). Alexander's replacements: the experiences of Demetrius. Plutarch-Priest of the Delphic Oracle. (2000). Wilmot H. McCutchen.

Early Action Early Decision Acceptance Rates for the Class of 2024

Early Action Early Decision Acceptance Rates for the Class of 2024 The Early Action and Early Decision Acceptance Rates for the Class of 2024 The Early Action and Early Decision Acceptance Rates for the Class of 2024 To absolutely no one’s surprise, this was a very competitive year for college applications. With each passing year more applicants pen Early Action and Early Decision love letters to their dream schools. In response, top schools have carried on with  their tradition of accepting a very small percentage of these eager applicant pools (but still more than the Regular Decision pool). This year’s influx of Early Action and Early Decision applications has pushed acceptance rates down to some of the lowest numbers we’ve seen, and we expect the trend to continue. As schools announce their acceptance rates, we will update this list, so make sure to check back! As you may already know, Stanford is no longer releasing these numbers, so the most selective school (up until now) in the country will no longer make the list. Princeton also released preliminary SCEA data, but did not include how many students applied this round. Here are the EA and ED acceptance rates for some of the country’s most competitive schools in 2019: Emory: 40.2% Cornell: 23.8% Duke: 20.6% Harvard: 13.9% Dartmouth: 23% Brown: 17.5% University of Georgia: 43% Johns Hopkins: 28.4% UVA: 34.7% SCU: 55.5% MIT: 7.4% UPenn: 19.7% Yale: 13.8% If you didn’t receive the news you were hoping for this month, remember that you are in the majority! College admissions is incredibly competitive and getting a rejection or deferral does not mean that you still can’t secure admission to a school that is a great fit for you. Just follow our advice and keep calm. As Dorothy once sang in Wizard of Oz, “Somewhere over the rainbow/ Way up high/ Theres a college that I heard of/ Once in a catalogue.” (There’s a chance we’re remembering part of that wrong.) P.S. Having trouble keeping track of Regular Decision deadline? They’re all right here! About Kat StubingView all posts by Kat Stubing » Need last minute essay help? Give us a call! CONTACT US »

International and Comparative Employment Relations Free Essay Example, 3250 words

It is rather the labor practices related to the enforcement of labor laws which have been hampered to a great extent. This behavior of the countries can be directly seen as an attempt to attract higher Foreign Direct Investment (FDI). Similar findings were also made by Olney (2010) and he had observed that nations are engaged in a cutthroat competition with one another to reduce labor standards. For instance, the shifting of a vacuum cleaner plant of an American multinational company to Scotland had coincided with the relaxation of hiring standards in Britain. The case of Foxconn can also be treated as one which is blindly been driven by profit and neglecting labor standards. Foxconn which mainly provides electronic parts to big players like Apple have greatly reduced their labor costs after the recession and it was evident in the rising operating margin of the company. Research conducted by Chan (2013) had shown that the company have compromised basic human rights in a bid to meet the production quotas. This has led to suicide attempts among multiple employees. The supply chain of manufacturing companies in China, in an attempt to harness export, led growth have created working conditions which were so mechanical that it almost became impossible for the workers to survive. We will write a custom essay sample on International and Comparative Employment Relations or any topic specifically for you Only $17.96 $11.86/pageorder now In another research of Chan, Pun, and Selden (2012) it was revealed that employees were so highly disgruntled with the conditions in the Foxconn factories that there was evidence of multiple protests against the harsh punishment that were met by the employees when they were late for their work. Problems were not only present with Foxconn, but all multinational companies operating in China, which had minimum regard for labor standards. The problems do not lie solely with developing countries. Developed countries like the U. have also seen significant stagnation of real wages of workers engaged in the export-oriented industries as countries like China have very low minimum wages luring multinational companies to outsource their production processes in these countries (Becker, 2014).

The Obesity Epidemic - 2270 Words

Introduction The World Health Organization defines being overweight or obese as abnormal or excessive fat accumulation that may impair an individual’s state of health. One asks themselves, how being overweight or obese can be measured? Measuring or classifying an individual of being overweight or obese can be done by measuring an individual’s body mass index or BMI. BMI is an index that classifies individuals to determine if they are either underweight, normal weight, overweight or obesity. BMI can be easily calculated by an individual’s weight in kilograms divided by the square of individual’s height in meters (kg / m^2). According to the World Health Organization, an individual is classified by BMI, in the following order: underweight = 18.5, normal weight = 18.5-24.9, overweight = 25-29.9, obesity = 30. BMI is useful to measure population because it is standardized in both sexes and all ages in adults. According to the WHO, overweight and obesity is th e fifth leading risk global deaths. Being overweight or obese can lead to diabetes, osteoarthritis, cardiovascular diseases (heart disease, stroke) and certain cancers (endometrial, breast and colon). Epidemiologists and others in respect fields have figured out the causes that lead to being overweight or obese. The main cause s an energy imbalance between calories consumed and calories expended. The Centers for Disease Control and Prevention and the WHO have seen that globally an increased intake of energy-dense foodsShow MoreRelatedThe Epidemic Of The Obesity Epidemic Essay1488 Words   |  6 PagesIntroduction The World Health Organization (WHO) defines obesity as the excessive accumulation of fat that puts the person’s health at risk (Lenzi et al., 2015). The prevalence of obesity has increased worldwide over the past three decades. According to Holtz (2016), obese people have outnumbered the undernourished, with the World Health Organization estimating that 1.9 billion adults are overweight, out of which about 600 million are obese. Given the recent trends, it is estimated that 1.12 billionRead MoreObesity : The Obesity Epidemic1509 Words   |  7 PagesThe Obesity Epidemic What is obesity? According to the Health Reference Center Academic, â€Å"Obesity is a clinical condition characterized by an excess of body fat†. Obesity causes serious and life-threatening diseases. Obesity can be calculated using the BMI or Body mass index. The higher the BMI the more obese a person is considered. More than 1 third of the population in the US is obese. Medical costs for treating obesity were estimated at $147 billion in 2008. Non-Hispanic black and Mexican AmericanRead MoreThe Obesity Epidemic Of Obesity1133 Words   |  5 PagesObesity has always been a topic that many have had due to the increase attention it has received. Across America, there has been a lot of attention on the obesity epidemic. In America and the inner cities, more people are eating meals away from home in addition to consuming larger portions from fast food restaurants. At this rate, gaining weight is the likely outcome. High energy dense food has become convenient and affordable. Fas t food is almost everywhere in America and, contributes to the growingRead MoreThe Obesity Epidemic Of Obesity967 Words   |  4 Pagesthe issue. There has been substantial encouragement, which has pressured governments and politicians to implement restrictions on the publicising of unhealthy foods, particularly those targeting children. (Jolly, R. 2011) Researchers of the epidemic of obesity are inclined to emphasise environmental aspects, including the convenience of high-calorie appetising junk foods in conjunction with the influence of television programming, video games, computers and tablets that discourage exercise. TheoreticallyRead MoreThe Epidemic Of Obesity And Obesity1319 Words   |  6 Pages There’s an appalling epidemic in today’s society sweeping across not only the United States, but all across the globe. This horrible epidemic isn’t the bird flu, or any type of sickness, rather obesity. Today, obesity rates are at an all time high in America. This disease, obesity, is being passed down the family both genetically, and by the terrible eating habits developing in the US. Kids growing up in this generation are facing frightening issues such as increased risk of heart disease, diabetesRead MoreThe Obesity Epidemic Of Obesity2517 Words   |  11 Pagesof obesity in children is on the rise in America. One in three children in America is obese (Kelly). Anyone can recognize there is a problem with the growing numbers of children overweight, however, no one has come up with a way to stop the obesity epidemic. This epidemic in children has been caused by numerous factors now numerous solutions can stop this if they are put in use. Children are weighing more than they ever have. The Centers for Disease Control and Prevention says, â€Å"Obesity hasRead MoreObesity : The Obesity Epidemic2984 Words   |  12 PagesThe Obesity Epidemic What is obesity? A condition characterized by the excessive accumulation and storage of fat in the body; obesity is when someone is so overweight that it is a threat to their health (â€Å"What is Obesity?†). Obesity is an increasing global health problem. Corpulence is an important matter because of the astounding magnitudes that this disease has reached in the past 30 years (â€Å"Health and Aging†). Obesity is the reason for nearly 10 percent of the national medical budget, whichRead MoreObesity : The Obesity Epidemic Essay1321 Words   |  6 Pagesevidence that Americans are among the most overweight across the globe, this issue is constantly ignored. We hear about obesity being one of the most prevalent issues in America yet through the years this issue seems to worsen. Although Obesity may not be taken seriously by many, it is one of the leading health issues in America today. Many don’t understand the causes of this obesity epidemic, but being educated on this topic is the best way to prevent and control this issue. A recent study from the NationRead MoreThe Obesity Epidemic : Obesity Essay1696 Words   |  7 PagesThe obesity epidemic proves to be an issue in America and continues to grow with time. In simple terms, obesity is a disorder where the subject has increasing amounts of fat, leading to health problems in the future. This epidemic has steadily increased in American bodies for decades and researchers have tried to find the root causes of this problem. Though there is controversy as to what is the primary cause of this rising epidemic, it is clear that there are many factors that contribute to theRead MoreThe Obesity Epidemic Of Obesity1540 Words   |  7 PagesThe Obesity Epidemic is a topic widely studied and mentioned in several contexts’ both medical and social. Obesity is described by Boero (2012) to have exploded in meaning Post- World War II to be more than a â€Å"physical flaw.† Weight concern became an idea that debuted in magazines mainly targeting women and emphasizing â€Å"natural thinness.† The disappearance of the normally worn â€Å"corset† and popularization of the typical 1920’s â€Å"boy catching† flapper, increased the production of diet products and the

Self Presentation Free Essays

Self presentation When you meet someone for the first time, it comes to your mind a certain impression about him or her. On the other side, that person also takes a certain impression about you. This impression might be positive or negative. We will write a custom essay sample on Self Presentation or any similar topic only for you Order Now It depends on how you present yourself to others. Unfortunately, the first impression is sometimes unfair because the person you meet for the first time may take a wrong impression about you. For example, my friend told me that before we became close friends, she was thinking that I am arrogant, but when she became close to me, she discovered that she took a wrong impression about me. In fact, I am not sociable and I don’t take the initiative in getting to know others. That is why those who do not know me well think i am arrogant, but that is not true about me. The first impression whether it is true or not may affect the way you treat people and how they treat you forever. For example, I fall in love with someone. When we first meet each other, he told me that he belongs to the royal family. Later, I discovered that he was lying to me. I know that he is from the upper class and he belongs to a prominent family, so there was no need to lie about his family name. Actually, because of this lie, I took an impression about him that he is not trustworthy, so we broke up. In most cases, the first impression lasts forever, so you should present yourself in a good image. To make others take a good impression about you, you must consider the following; First, be yourself. Don’t tell anything that is not true about you. Show your real personality. Second, take care of your appearance. Your dress should be clean and appropriate to the customs of society in which you live. Moreover, be careful in your appointments. If you attend the meeting on time, you will get others’ respect because it shows that you care about them. In addition, smile to your audience, keep eye contact when you speak and listen and Speak clearly to let your audience understand what you say. Furthermore, choose your words which express what you want to say correctly. In short, we all should present ourselves in the right way to let others take a good impression about us in order to make relationships last longer. Samira Said Al Hajri. Assignment 1. Social psychology_D1. How to cite Self Presentation, Papers

Sex, Drugs, and Rock Roll Essay Example

Sex, Drugs, and Rock Roll Essay â€Å"Sex, Drugs, and Rock ‘n’ Roll† The â€Å"Swinging Sixties† was a decade of new developments changing ideals that ranged from women’s movements, to â€Å"the New Left,† and to the musical scene of Rock ‘n’ Roll. These important progressions began the counterculture and social revolution among the youth in the United States. The counterculture ideals and visions were brought about by the extraordinary explosion of creative thought through music and other forms of art. The music scene, that overwhelmed the country, allowed for the culture’s expression of the social upheavals caused by the events overwhelming the country. The popular Rock ‘n’ Roll music, along with the bands themselves, during the â€Å"Swinging Sixties† had a great deal of influence that affected the counterculture, the psychedelic scene, and the endless concerts/festivals from the beginning of the decade up until the early seventies. The origin of Rock ‘n’ Roll, which dominated the music scene in the sixties, dates back to the late fifties and early sixties with the underlying roots of folk, rhythm blues, gospel, country, and jazz. Rock ‘n’ Roll, along with all types of music during the decade, influenced lifestyles, fashion, attitudes, and language. Furthermore, Rock ‘n’ Roll became a steady underbeat of political activity which offers some acclaim for the help of the civil rights movement along with other movements. Likewise, musical artists were influenced by the political events and the lifestyles of their audience in writing their lyrics. With this sway, Rock ‘n’ Roll became known as a â€Å"weapon of cultural revolution† spanning the country from coast to coast (227, Takin’ It to The Streets). We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the early stages of this new revolution of Rock ‘n’ Roll and early years of the Sixties, the beginning bands were more laid back and relaxed. Taking the Sixties by storm in nineteen sixty-two was the sensation known as the Beatles. In nineteen sixty-four, the Beatles’ influence over the youth reached the United States when they appeared on The Ed Sullivan Show which followed their transitional move to New York City, New York. The Beatles became â€Å"the most popular music group in the United States† with 30 songs reaching the top 10 pop charts and the production of 12 albums (98, Columbia Guide). With their popularity, the Beatles generated a strong influence on American culture and the young people, which provoked controversy, influenced style, and the use of psychedelic drugs. Their songs reflected on the events of the Sixties and related to the youth generation that was being affected. The Beatles work has been recorded and savored in different styles of entertainment media from albums, to posters, to movies keeping their memory alive since their break up in nineteen sixty-nine. The 1st attempt at capturing the Beatles in media was the mock documentary A Hard Day’s Night, created in nineteen sixty-four. The film shows what a day in the Beatles life was like while they prepare for a television appearance. The film became the first â€Å"rockumentary† influencing the production of rock movies and videos for the future. This influence has continued to thrive into the 21st century with the production of Across the Universe. This movie allows for the current generation of youth to understand the happenings of the Sixties and the meaning behind the lyrics of Beatles’ songs. The movie goes into detail about the youth’s view on the war in Vietnam, the music scene, drugs, and the rebellious ways. On the opposite side of the country, the Beastie Boys was another rock band who focused their lyrics on the culture that surrounded them, including the scene of marijuana use. The band originated and got their inspiration from the surfing culture, in which they participated in, in Southern California. The Beastie Boys began their career in nineteen sixty-one but their success and popularity began to spark between the years of nineteen sixty-three to nineteen sixty-five (183, Columbia Guide). During this time period, the band produced nine albums that included some of their hit songs â€Å"Surfin’ USA†; â€Å"Little Deuce Coup†; â€Å"California Girls†; and â€Å"Good Vibrations† led the Beastie Boys to hit their peak of popularity in nineteen sixty-six. The Beastie Boys continued to be successful with their legacy continuing into the future decades. During the peak of the Beastie Boys and the Beatles, the drug that hit the population was primarily marijuana which in turn led to the psychedelic drugs introduced in the mid-sixties. During the mid-sixties, the laid back style of Rock ‘n’ Roll evolved into a phase of rock bands that created psychedelic sounds in the San Francisco Bay area, most popularly known as Haight Ashbury, where they hosted free concerts and didn’t record their music. In San Francisco, the music and bands were part of an underground culture where â€Å"drugs and rock swim up the same stream† (238, Takin’ It to the Streets). The culture of music became intertwined with psychedelic drugs among the audiences but also among many of the bands in the area. Many oncert goers began to attend concerts and bands events for the drugs that were normally found at these events. Not all bands were into the drugs, as Bob Weir of the Grateful Dead said â€Å"We’re not singing psychedelic drugs, we’re singing music. We’re musicians, not dope fiends† (239, Takin’ It to the Streets). The many bands that began their careers in the underground scene of San Francisco consisted of The Jefferson Airplanes, Janis Joplin in the Big Brother and the Holding Company, Jimi Hendrix, and the Grateful Dead. Many of these bands were only known in the Haight Ashbury scene until the Summer of Love in nineteen sixty-seven. In nineteen sixty-seven, the spring and summer months, known as the Summer of Love, became a time when thousands of youths made their way to San Francisco after receiving invitations by the Haight Ashbury Council for Summer of Love. This â€Å"pilgrimage† was heavily influenced by the media and music along with the idea of â€Å"free love,† drugs, and a new community of young people. On June 16-18, some 100,000 young people gathered at the Monterey Pop Festival organized by John Phillips of the Mamas and the Papas and the Beatles publicist Derek Taylor (300, The Portable Sixties Reader). The festival was advertised as â€Å"three days of music, love, and flowers† giving the feel of the original carefree spirit of rock ‘n’ roll. The â€Å"hippies† that fled to the scene were enticed with the appearances of their favorite bands and some newly formed bands, such as Jimi Hendrix and The Grateful Dead. The festival gave many of the bands from the Haight Ashbury â€Å"underground† national recognition with record deals and fame. Following his performance at the Monterey Pop Festival, Jimi Hendrix became famous for setting â€Å"his guitar on fire at the end of his set† and the smashing of his guitar (301, Portable Sixties Reader). What became known as the â€Å"Jimi Hendrix Experience,† led to his popularity, also the creation of his band, in the United States becoming known as the greatest guitarist in the history of rock music and one of the most important and influential musicians of his era across a range of genres. With his new popularity, the Jimi Hendrix Experience replaced the Jefferson Airplanes as the headliners at the Fillmore widening their popularity. In nineteen sixty-seven, Hendrix’s single, â€Å"Purple Haze† became one of the archetypical psychedelic drug songs of the sixties and is often cited as one of his greatest songs, and for many is his signature song. In nineteen sixty-eight, Hendrix received the honor of being named â€Å"Artist of the Year† by Rolling Stone for hi showmanship and gift for using distortion and feedback to create a unique guitar sound (208, Columbia Guide). As his popularity grew, Jimi Hendrix and his band, Gypsy Sun and Rainbows, performed a two-hour set at the famous Woodstock festival in nineteen sixty-nine. Hendrix gave a very memorable performance when he did a solo improvisation of the Star-Spangled Banner which is regarded as a special symbol of the decade. Jimi Hendrix’s career ended just over a year after his performance at Woodstock due to overdosing on drugs. The Grateful Dead, another legendary band that performed at Monterey Pop and Woodstock, was formed in nineteen sixty-five in the San Francisco Bay area. The band became known for their unique and eclectic style of music that they performed live because they lived for the audience that they attracted. At the time, music was not recorded, but many believed that â€Å"the Dead’s† sound was like thunder and would not be the same if duplicated into albums. With the fans that gathered at their concerts, the band became known as the representation of the San Francisco scene and of the counterculture movement. The Grateful Dead shared a three-story house because one of the ideals of the people in Haight Ashbury was the consciousness that people should work and live together (239, Columbia Guide). In nineteen sixty-nine, the Grateful Dead were invited to perform at Altamont but right as they were about to perform, the band decided against it. They felt that the energy of the outing was not that of a typical counterculture event because it had become more rowdy especially when Hell’s Angels arrived. The fame and influence that the Grateful Dead inflicted on the youth, â€Å"their music continues to draw young people more than thirty-five years after the Haight Ashbury summer in which the Dead emerged† (229, Takin’ It to the Streets). The fans of the Grateful Dead decided to call themselves â€Å"Deadheads† and followed the band from one concert to another which included the three-day festival of Woodstock. Following the trend of free concerts, the east coast music scene held a three day rock festival in Woodstock, New York. This extravagant rock concert where 500,000 young people arrived to listen to rock became known as â€Å"Woodstock Nation† (257, Columbia Guide). Woodstock was a peaceful event despite the large crowd and inadequate supplies. People came to see performances by Jimi Hendrix, Joan Baez, Jefferson Airplane, Arlo Guthrie, and the Grateful Dead. The bands and the festival exemplified the counterculture and the â€Å"Summer of Love† as the followers escaped from the events that were persuading their reasons to rebel. Woodstock was held during a time of war, racial conflicts, which attracted many of the participants. Among the attendees, many were satisfied and remember the festival for its social harmony, the quality of music, and the overwhelming mass of people. Woodstock has been remembered through movies and texts, but in large part with the attempts to hold festivals similar to the three-day rock festival. The first festival that was attempted to duplicate Woodstock was the concert at the Altamont. The Rolling Stones became known to some as the â€Å"greatest rock roll band in the world† but also became known as causing the end of the hippie counterculture. The band, originally from England, was formed in nineteen sixty-two and made their way to the United States in nineteen sixty-four when they went on their first U. S. tour. Many of their singles reached the top charts in both the U. S. and England which led to their trans-Atlantic hit in nineteen sixty-six. Along with their fans, the band members were strong followers in the drug scene. In nineteen sixty-seven, three out of the five band members were arrested for drug possession and use, leaving only two of the band members to perform. While the members were waiting to see what would happen to them, the band created â€Å"We Love You,† as a tribute thanking all of their fans for being so loyal. In nineteen sixty-nine, the Rolling Stones staged their own festival similar to Woodstock at the Altamont where all hell broke loose. Although the Rolling Stones made their United States debut in nineteen sixty-four during the â€Å"British Invasion,† they have become known for their concert at the Altamont Speedway in Livermore, California. The concert held on December 6, nineteen sixty-nine, just four months after Woodstock, was the Rolling Stones response to the numerous complaints that their ticket prices were too expensive, which is why they proceeded to give their followers a free concert to end their nineteen sixty-nine tour. Many people of the time â€Å"call us Woodstock West, but we are not† while others believe that â€Å"if concert isn’t the right word for the day, festival isn’t either† (310, The Portable Sixties Reader). The concert was advertised as a day full of performances from popular rock bands resembling Woodstock, but as the day progressed, a series of events arose causing havoc. As the gates opened at 7:00 am, 300,000 concert goers took their places to see bands such as Jimi Hendrix, the Grateful Dead, and most importantly the Rolling Stones. The enormous crowd seemed to enjoy themselves and the performances of the bands until Hell’s Angels appeared on and around the stage. In their hallucinating states of mind, due to their psychedelic drugs, they experienced a rush of horror and worry as the Angels took their places. The viewers wonder why the Angels are on the stage, just to be informed that the Rolling Stones hired them to be there security. Seeing as how the concert was flowing smoothly, the Angels grew hungry â€Å"for violence mocks our unfocused love of peace; their grim solidarity, our fearful hopes of community† (311, Portable Sixties Reader). Riots began to break out as the Angels used violence in an attempt to calm down the crowd. As tension grew, the Rolling Stones played their song â€Å"Sympathy for the Devil† as the crowd and Angels clashed (180, Takin’ It to the Streets). As the violence continued between the crowd and Angels, a man attempted to escape the riot but was shot by the security. This man’s death, 18 years-old Meredith Hunter, put an end to the concert as the crowd began to scream and panic. The tragic death at the Altamont signaled an end to the promise of the Summer of Love and the Woodstock Nation (180, Takin’ It to the Streets). With the Altamont disaster being viewed as the end of the hippie era and end of Woodstock nation, the world of Rock ‘n’ Roll took a dark turn into drug related deaths. Throughout the decade, the drug scene evolved from the semi-mind altering drug of marijuana to the psychedelic drugs, such as LSD and psilocybin mushrooms. Psychedelic drugs were used for â€Å"mind altering† experiences which were increased through the music, concerts, and poster designs. At the concerts, many bands began to experiment with what was known as â€Å"Kool Aid Acid Test,† where they would spike the punch allowing them to incorporate acid experiences into their music (290, Columbia Guide). The â€Å"psychedelic† posters that encircled the decade, â€Å"required concentration† appealed to the hippies because â€Å"the state of mind which occurs when high on [marijuana and/or psychedelic substances]† comes with an â€Å"intense visual involvement in details† (303, Portable Sixties Reader). The posters were found everywhere from phone lines to concert halls to being the posters representing bands. With the psychedelic scene surrounding the hippie’s counterculture, the rockers from rock bands experimented with the drugs as well. As he psychedelic drug scene expanded, rock bands and their members began to experiment with the drugs. Starting in the later sixties, nineteen sixty-eight and sixty-nine, drugs were taken and used more frequently than in the early years of the decade. In nineteen sixty-nine, the Altamont festivities proved that the use of drugs impaired judgment and was part of the darker side of what had become Rock ‘nâ₠¬â„¢ Roll. Giving the idea that the â€Å"Summer of Love† and peaceful ways of the hippies were at an end, numerous members of Rock ‘n’ Roll began to overdose on drugs. As the sixties came to an end, Rock ‘n’ Roll continued to succeed into the seventies, but â€Å"Janis Joplin, Jimi Hendrix, Jim Morrison, and Al Wilson suffered drug-related deaths† (294, Columbia Guide). The deaths of these rock idols went hand in hand with their surroundings and lives they decided to live. Since drugs became popular in the music business, rock idols became addicted to the feeling that they received. Bands and rockers, such as Jimi Hendrix, would perform while under the influence of psychedelic drugs. There is a belief that many members of these rock bands were the most creative while under the influence which caused them to consume drugs and alcohol numerous times throughout the days. Also, Rock ‘n’ Roll had taken up a dark tone after Altamont, which could have inflicted the idols with dark thoughts increasing their wants and needs for drugs. Overall, these idols became addicted to the â€Å"psychedelic† drugs and didn’t know their limit until they had overdosed. The music from the â€Å"Swinging Sixties† influenced the youth of the decade in their beliefs, their actions, and their emotions towards the events that were happening around them. The music brought about concerts and festivals, drugs, the counterculture, and a new way of life for the rebellious youth. The hippies and young people were brought together during a time of hardships where they were able to let reality disappear and slip into a different world. This different world was reached with the help of psychedelic drugs, Rock ‘n’ Roll and the communities created which brought allowed for a world of peace, freedom, and love. Rock ‘n’ Roll touched the heart of the decade and has continued to teach the current listeners about the wonderful and crazy decade of the Sixties. Sex, Drugs, and Rock Roll Essay Example Sex, Drugs, and Rock Roll Essay â€Å"Sex, Drugs, and Rock ‘n’ Roll† The â€Å"Swinging Sixties† was a decade of new developments changing ideals that ranged from women’s movements, to â€Å"the New Left,† and to the musical scene of Rock ‘n’ Roll. These important progressions began the counterculture and social revolution among the youth in the United States. The counterculture ideals and visions were brought about by the extraordinary explosion of creative thought through music and other forms of art. The music scene, that overwhelmed the country, allowed for the culture’s expression of the social upheavals caused by the events overwhelming the country. The popular Rock ‘n’ Roll music, along with the bands themselves, during the â€Å"Swinging Sixties† had a great deal of influence that affected the counterculture, the psychedelic scene, and the endless concerts/festivals from the beginning of the decade up until the early seventies. The origin of Rock ‘n’ Roll, which dominated the music scene in the sixties, dates back to the late fifties and early sixties with the underlying roots of folk, rhythm blues, gospel, country, and jazz. Rock ‘n’ Roll, along with all types of music during the decade, influenced lifestyles, fashion, attitudes, and language. Furthermore, Rock ‘n’ Roll became a steady underbeat of political activity which offers some acclaim for the help of the civil rights movement along with other movements. Likewise, musical artists were influenced by the political events and the lifestyles of their audience in writing their lyrics. With this sway, Rock ‘n’ Roll became known as a â€Å"weapon of cultural revolution† spanning the country from coast to coast (227, Takin’ It to The Streets). We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sex, Drugs, and Rock Roll specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In the early stages of this new revolution of Rock ‘n’ Roll and early years of the Sixties, the beginning bands were more laid back and relaxed. Taking the Sixties by storm in nineteen sixty-two was the sensation known as the Beatles. In nineteen sixty-four, the Beatles’ influence over the youth reached the United States when they appeared on The Ed Sullivan Show which followed their transitional move to New York City, New York. The Beatles became â€Å"the most popular music group in the United States† with 30 songs reaching the top 10 pop charts and the production of 12 albums (98, Columbia Guide). With their popularity, the Beatles generated a strong influence on American culture and the young people, which provoked controversy, influenced style, and the use of psychedelic drugs. Their songs reflected on the events of the Sixties and related to the youth generation that was being affected. The Beatles work has been recorded and savored in different styles of entertainment media from albums, to posters, to movies keeping their memory alive since their break up in nineteen sixty-nine. The 1st attempt at capturing the Beatles in media was the mock documentary A Hard Day’s Night, created in nineteen sixty-four. The film shows what a day in the Beatles life was like while they prepare for a television appearance. The film became the first â€Å"rockumentary† influencing the production of rock movies and videos for the future. This influence has continued to thrive into the 21st century with the production of Across the Universe. This movie allows for the current generation of youth to understand the happenings of the Sixties and the meaning behind the lyrics of Beatles’ songs. The movie goes into detail about the youth’s view on the war in Vietnam, the music scene, drugs, and the rebellious ways. On the opposite side of the country, the Beastie Boys was another rock band who focused their lyrics on the culture that surrounded them, including the scene of marijuana use. The band originated and got their inspiration from the surfing culture, in which they participated in, in Southern California. The Beastie Boys began their career in nineteen sixty-one but their success and popularity began to spark between the years of nineteen sixty-three to nineteen sixty-five (183, Columbia Guide). During this time period, the band produced nine albums that included some of their hit songs â€Å"Surfin’ USA†; â€Å"Little Deuce Coup†; â€Å"California Girls†; and â€Å"Good Vibrations† led the Beastie Boys to hit their peak of popularity in nineteen sixty-six. The Beastie Boys continued to be successful with their legacy continuing into the future decades. During the peak of the Beastie Boys and the Beatles, the drug that hit the population was primarily marijuana which in turn led to the psychedelic drugs introduced in the mid-sixties. During the mid-sixties, the laid back style of Rock ‘n’ Roll evolved into a phase of rock bands that created psychedelic sounds in the San Francisco Bay area, most popularly known as Haight Ashbury, where they hosted free concerts and didn’t record their music. In San Francisco, the music and bands were part of an underground culture where â€Å"drugs and rock swim up the same stream† (238, Takin’ It to the Streets). The culture of music became intertwined with psychedelic drugs among the audiences but also among many of the bands in the area. Many oncert goers began to attend concerts and bands events for the drugs that were normally found at these events. Not all bands were into the drugs, as Bob Weir of the Grateful Dead said â€Å"We’re not singing psychedelic drugs, we’re singing music. We’re musicians, not dope fiends† (239, Takin’ It to the Streets). The many bands that began their careers in the underground scene of San Francisco consisted of The Jefferson Airplanes, Janis Joplin in the Big Brother and the Holding Company, Jimi Hendrix, and the Grateful Dead. Many of these bands were only known in the Haight Ashbury scene until the Summer of Love in nineteen sixty-seven. In nineteen sixty-seven, the spring and summer months, known as the Summer of Love, became a time when thousands of youths made their way to San Francisco after receiving invitations by the Haight Ashbury Council for Summer of Love. This â€Å"pilgrimage† was heavily influenced by the media and music along with the idea of â€Å"free love,† drugs, and a new community of young people. On June 16-18, some 100,000 young people gathered at the Monterey Pop Festival organized by John Phillips of the Mamas and the Papas and the Beatles publicist Derek Taylor (300, The Portable Sixties Reader). The festival was advertised as â€Å"three days of music, love, and flowers† giving the feel of the original carefree spirit of rock ‘n’ roll. The â€Å"hippies† that fled to the scene were enticed with the appearances of their favorite bands and some newly formed bands, such as Jimi Hendrix and The Grateful Dead. The festival gave many of the bands from the Haight Ashbury â€Å"underground† national recognition with record deals and fame. Following his performance at the Monterey Pop Festival, Jimi Hendrix became famous for setting â€Å"his guitar on fire at the end of his set† and the smashing of his guitar (301, Portable Sixties Reader). What became known as the â€Å"Jimi Hendrix Experience,† led to his popularity, also the creation of his band, in the United States becoming known as the greatest guitarist in the history of rock music and one of the most important and influential musicians of his era across a range of genres. With his new popularity, the Jimi Hendrix Experience replaced the Jefferson Airplanes as the headliners at the Fillmore widening their popularity. In nineteen sixty-seven, Hendrix’s single, â€Å"Purple Haze† became one of the archetypical psychedelic drug songs of the sixties and is often cited as one of his greatest songs, and for many is his signature song. In nineteen sixty-eight, Hendrix received the honor of being named â€Å"Artist of the Year† by Rolling Stone for hi showmanship and gift for using distortion and feedback to create a unique guitar sound (208, Columbia Guide). As his popularity grew, Jimi Hendrix and his band, Gypsy Sun and Rainbows, performed a two-hour set at the famous Woodstock festival in nineteen sixty-nine. Hendrix gave a very memorable performance when he did a solo improvisation of the Star-Spangled Banner which is regarded as a special symbol of the decade. Jimi Hendrix’s career ended just over a year after his performance at Woodstock due to overdosing on drugs. The Grateful Dead, another legendary band that performed at Monterey Pop and Woodstock, was formed in nineteen sixty-five in the San Francisco Bay area. The band became known for their unique and eclectic style of music that they performed live because they lived for the audience that they attracted. At the time, music was not recorded, but many believed that â€Å"the Dead’s† sound was like thunder and would not be the same if duplicated into albums. With the fans that gathered at their concerts, the band became known as the representation of the San Francisco scene and of the counterculture movement. The Grateful Dead shared a three-story house because one of the ideals of the people in Haight Ashbury was the consciousness that people should work and live together (239, Columbia Guide). In nineteen sixty-nine, the Grateful Dead were invited to perform at Altamont but right as they were about to perform, the band decided against it. They felt that the energy of the outing was not that of a typical counterculture event because it had become more rowdy especially when Hell’s Angels arrived. The fame and influence that the Grateful Dead inflicted on the youth, â€Å"their music continues to draw young people more than thirty-five years after the Haight Ashbury summer in which the Dead emerged† (229, Takin’ It to the Streets). The fans of the Grateful Dead decided to call themselves â€Å"Deadheads† and followed the band from one concert to another which included the three-day festival of Woodstock. Following the trend of free concerts, the east coast music scene held a three day rock festival in Woodstock, New York. This extravagant rock concert where 500,000 young people arrived to listen to rock became known as â€Å"Woodstock Nation† (257, Columbia Guide). Woodstock was a peaceful event despite the large crowd and inadequate supplies. People came to see performances by Jimi Hendrix, Joan Baez, Jefferson Airplane, Arlo Guthrie, and the Grateful Dead. The bands and the festival exemplified the counterculture and the â€Å"Summer of Love† as the followers escaped from the events that were persuading their reasons to rebel. Woodstock was held during a time of war, racial conflicts, which attracted many of the participants. Among the attendees, many were satisfied and remember the festival for its social harmony, the quality of music, and the overwhelming mass of people. Woodstock has been remembered through movies and texts, but in large part with the attempts to hold festivals similar to the three-day rock festival. The first festival that was attempted to duplicate Woodstock was the concert at the Altamont. The Rolling Stones became known to some as the â€Å"greatest rock roll band in the world† but also became known as causing the end of the hippie counterculture. The band, originally from England, was formed in nineteen sixty-two and made their way to the United States in nineteen sixty-four when they went on their first U. S. tour. Many of their singles reached the top charts in both the U. S. and England which led to their trans-Atlantic hit in nineteen sixty-six. Along with their fans, the band members were strong followers in the drug scene. In nineteen sixty-seven, three out of the five band members were arrested for drug possession and use, leaving only two of the band members to perform. While the members were waiting to see what would happen to them, the band created â€Å"We Love You,† as a tribute thanking all of their fans for being so loyal. In nineteen sixty-nine, the Rolling Stones staged their own festival similar to Woodstock at the Altamont where all hell broke loose. Although the Rolling Stones made their United States debut in nineteen sixty-four during the â€Å"British Invasion,† they have become known for their concert at the Altamont Speedway in Livermore, California. The concert held on December 6, nineteen sixty-nine, just four months after Woodstock, was the Rolling Stones response to the numerous complaints that their ticket prices were too expensive, which is why they proceeded to give their followers a free concert to end their nineteen sixty-nine tour. Many people of the time â€Å"call us Woodstock West, but we are not† while others believe that â€Å"if concert isn’t the right word for the day, festival isn’t either† (310, The Portable Sixties Reader). The concert was advertised as a day full of performances from popular rock bands resembling Woodstock, but as the day progressed, a series of events arose causing havoc. As the gates opened at 7:00 am, 300,000 concert goers took their places to see bands such as Jimi Hendrix, the Grateful Dead, and most importantly the Rolling Stones. The enormous crowd seemed to enjoy themselves and the performances of the bands until Hell’s Angels appeared on and around the stage. In their hallucinating states of mind, due to their psychedelic drugs, they experienced a rush of horror and worry as the Angels took their places. The viewers wonder why the Angels are on the stage, just to be informed that the Rolling Stones hired them to be there security. Seeing as how the concert was flowing smoothly, the Angels grew hungry â€Å"for violence mocks our unfocused love of peace; their grim solidarity, our fearful hopes of community† (311, Portable Sixties Reader). Riots began to break out as the Angels used violence in an attempt to calm down the crowd. As tension grew, the Rolling Stones played their song â€Å"Sympathy for the Devil† as the crowd and Angels clashed (180, Takin’ It to the Streets). As the violence continued between the crowd and Angels, a man attempted to escape the riot but was shot by the security. This man’s death, 18 years-old Meredith Hunter, put an end to the concert as the crowd began to scream and panic. The tragic death at the Altamont signaled an end to the promise of the Summer of Love and the Woodstock Nation (180, Takin’ It to the Streets). With the Altamont disaster being viewed as the end of the hippie era and end of Woodstock nation, the world of Rock ‘n’ Roll took a dark turn into drug related deaths. Throughout the decade, the drug scene evolved from the semi-mind altering drug of marijuana to the psychedelic drugs, such as LSD and psilocybin mushrooms. Psychedelic drugs were used for â€Å"mind altering† experiences which were increased through the music, concerts, and poster designs. At the concerts, many bands began to experiment with what was known as â€Å"Kool Aid Acid Test,† where they would spike the punch allowing them to incorporate acid experiences into their music (290, Columbia Guide). The â€Å"psychedelic† posters that encircled the decade, â€Å"required concentration† appealed to the hippies because â€Å"the state of mind which occurs when high on [marijuana and/or psychedelic substances]† comes with an â€Å"intense visual involvement in details† (303, Portable Sixties Reader). The posters were found everywhere from phone lines to concert halls to being the posters representing bands. With the psychedelic scene surrounding the hippie’s counterculture, the rockers from rock bands experimented with the drugs as well. As he psychedelic drug scene expanded, rock bands and their members began to experiment with the drugs. Starting in the later sixties, nineteen sixty-eight and sixty-nine, drugs were taken and used more frequently than in the early years of the decade. In nineteen sixty-nine, the Altamont festivities proved that the use of drugs impaired judgment and was part of the darker side of what had become Rock ‘nâ₠¬â„¢ Roll. Giving the idea that the â€Å"Summer of Love† and peaceful ways of the hippies were at an end, numerous members of Rock ‘n’ Roll began to overdose on drugs. As the sixties came to an end, Rock ‘n’ Roll continued to succeed into the seventies, but â€Å"Janis Joplin, Jimi Hendrix, Jim Morrison, and Al Wilson suffered drug-related deaths† (294, Columbia Guide). The deaths of these rock idols went hand in hand with their surroundings and lives they decided to live. Since drugs became popular in the music business, rock idols became addicted to the feeling that they received. Bands and rockers, such as Jimi Hendrix, would perform while under the influence of psychedelic drugs. There is a belief that many members of these rock bands were the most creative while under the influence which caused them to consume drugs and alcohol numerous times throughout the days. Also, Rock ‘n’ Roll had taken up a dark tone after Altamont, which could have inflicted the idols with dark thoughts increasing their wants and needs for drugs. Overall, these idols became addicted to the â€Å"psychedelic† drugs and didn’t know their limit until they had overdosed. The music from the â€Å"Swinging Sixties† influenced the youth of the decade in their beliefs, their actions, and their emotions towards the events that were happening around them. The music brought about concerts and festivals, drugs, the counterculture, and a new way of life for the rebellious youth. The hippies and young people were brought together during a time of hardships where they were able to let reality disappear and slip into a different world. This different world was reached with the help of psychedelic drugs, Rock ‘n’ Roll and the communities created which brought allowed for a world of peace, freedom, and love. Rock ‘n’ Roll touched the heart of the decade and has continued to teach the current listeners about the wonderful and crazy decade of the Sixties.